ANAHEIM, Calif.--(BUSINESS WIRE)--Natural Products Expo West Booth #4168 – Enjoy Life Foods, the recognized leader in the Free-From foods category, is extending its popular family of gluten-free and allergy-friendly products to include a new line of functional, ready-to-use baking mixes and all-purpose flour. The new products will make their debut at Natural Products Expo West, March 6th – 8th at the Anaheim Convention Center.
The baking mixes and flour boast the Enjoy Life Foods brand promise; all are gluten-free, free-from the top eight food allergens, non-GMO, Kosher, and Halal. They also make “Good Source of Protein” and “Contains Probiotics” claims through the use of ancient grains, unique plant-based proteins, and a patented all-natural probiotic enhancement.
Developed to make “home-baking” quick and easy, the mixes require adding only oil and/or water, so in minutes delicious, safe, better-for-you baked treats will be on the table and ready to enjoy! They are available in the following varieties:
- Pancake/Waffle Mix
- Pizza Crust Mix
- Brownie Mix
- Muffin Mix
- All-Purpose Flour
Also on hand at the Enjoy Life Foods booth will be Consulting Chef, Kendra Peterson from Drizzle Kitchen, who will be preparing Carmelized Cinnamon Banana Pancakes, Citrus-Berry Muffins, and Double Chocolate Brownies, all with the new mixes.
“We are thrilled to be offering retailers and consumers an entire new product line that extends our trusted brand and allows for new and exciting ways for people to enjoy more allergy-friendly foods,” said Joel Warady, Chief Sales and Marketing Officer, Enjoy Life Foods. “As a leading brand in the free-from baking category with our award-wining baking chocolate, we are giving our consumers something that people love - the taste of fresh home-baked goods combined with the time-saving convenience of baking mixes."
The prevalence of food allergies continues to increase according to the Centers for Disease Control and Prevention (CDC) with 4 to 6 percent of children and young adults having food allergies; an overall increase of nearly 20 percent between 1997 and 2007. Food allergies have become the most common cause of anaphylaxis, a sudden and severe allergic reaction that can be fatal. There is no cure for food allergies with strict avoidance of the allergen as the only way to prevent a life-threatening reaction.
About Enjoy Life Foods
Enjoy Life Foods (www.enjoylifefoods.com) is the leading brand in the Free-From category. All products are certified gluten-free and free-from the top eight allergens (NO: wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish) making them safe for over 100 million individuals who live with food intolerances. In addition, all products are verified non-GMO. Enjoy Life was founded by Scott Mandell 13 years ago with the mission to create great-tasting, gluten free, allergy-friendly products. Today the product line has grown to 46 different foods across six categories all of which are sold in natural food, conventional grocery stores, and mass retailers throughout the U.S. and Canada, as well as specialty online retailers. Enjoy Life’s mission and company promise is to deliver safe, better-for-you products free from the top eight allergens, but not free-from taste!