TORONTO--(BUSINESS WIRE)--Three-year-old Toronto-based WHOOSH! Inc. (www.whooshinc.com) today announced that it has been selected to pitch its flagship product, WHOOSH! Screen Shine, on an upcoming episode of Dragons’ Den, airing Wednesday, March 4, 2015 at 8 p.m. (8:30 p.m. in NFLD) on CBC Television.
“We’re thrilled to demonstrate the importance of tech hygiene on CBC’s Dragons’ Den”, WHOOSH! President Jason Greenspan said today. “We hope everybody can tune in to watch!”
WHOOSH!’s appearance on Dragons’ Den immediately follows the company’s spectacular performance at CES 2015 in Las Vegas, Nevada, where they cleaned more than 10,000 mobile device screens. The company’s CES success was widely broadcasted on both CNET and BeTerrific’s live shows from the Las Vegas Convention Center. The company was also recently profiled in the February 2015 issue of Canadian Business Magazine.
“Consumers are becoming increasingly aware of the importance of tech hygiene,” Greenspan said. “Today, our mobile devices are an extension of ourselves. What our hands touch, our phones touch. We wash our hands every day, so why shouldn’t we clean our phones every day as well?”
According to Greenspan, the company shipped over 350,000 units of WHOOSH! Screen Shine screen cleaner to more than 5,000 retail locations across North America in 2014. WHOOSH! is the only cleaner carried in all North American Apple stores, as well as in Staples Canada, Canadian Tire, Canada Computers and Shoppers Drug Mart stores.
Leveraging the latest advancements in formula development, WHOOSH! was specifically developed to be a safe yet powerful cleaning solution that eliminates fingerprints, smudges, dirt, skin oils and makeup from any electronic device screen — leaving a clear, streak-free finish that not only makes the screen shine like new but also resists fingerprints. WHOOSH! is non-toxic and does not contain alcohol, acids, ammonia, chlorine, petroleum distillates, phosphates or volatile organic compounds.
“Dragons’ Den is offering us the ideal platform to further spread the word about WHOOSH!,” Greenspan added. “We’re thrilled to pitch WHOOSH! to the dragons and hopefully take this company to the next level.”
WHOOSH!® is defining the next generation of clean. Leveraging the latest advancements in formula development, WHOOSH! creates innovative, powerful & safer products that provide clean solutions for life’s dirty moments. The company’s focus on Tech Hygiene is revolutionizing how consumers keep their digital screens, devices and gadgets clean, polished and protected. WHOOSH! Screen Shine is a two-time CES Innovations Design and Engineering Awards Honoree. Today, WHOOSH! can be found in over 5,000 retail locations across North America and Europe including at Amazon, Apple, Wal-Mart, Canadian Tire and Staples Canada. Founded in 2011, WHOOSH! is privately owned and headquartered in Toronto, Canada. For more information, visit whooshinc.com. Shine On!