NEW YORK--(BUSINESS WIRE)--Saban Brands (SB) today announced that it has signed two strategic licensing agreements with The Mercer House and North Hill for its fashion and lifestyle brand, Macbeth. Established in 2002 with rock music as its muse, Macbeth was created to bring authenticity and design to fashion footwear for musicians. The footwear brand quickly caught on with fans of all music genres around the world, and has since expanded into a complete collection of apparel and accessories.
The Mercer House will serve as Macbeth’s global footwear partner and has exclusive rights to apparel and accessories in North America. The Mercer House is a leading multi-brand apparel distribution company founded by industry veteran, Steven Nadler. Brian Krauss, former founder of skateboarding apparel and lifestyle brand IPATH, will serve as The Mercer House’s President of the Macbeth division. The Mercer House will launch its Macbeth footwear and apparel product this fall.
“I've always loved and respected Macbeth for its unique position within the industry and see this as an incredible opportunity with Saban Brands Lifestyle Group's partnership,” said Steven Nadler, President of The Mercer House.
Brian Krauss added, “I also see amazing international potential through this partnership. With elevated product, expansive marketing plans and music as the universal language for our target demographic, we project the Macbeth business to grow exponentially.”
Additionally, North Hill will serve as the exclusive Australia and New Zealand apparel licensee for Macbeth. North Hill’s Autumn/Winter apparel line for Macbeth has just launched with David Jones in Australia. Furthermore, North Hill will also offer its design and sourcing expertise to current and future retailers and licensees.
“It’s a privilege to be associated with Saban Brands and its newly formed Lifestyle Group. We have much to gain from their history, innovation and principles,” said Stan Wan, Director and co-owner at North Hill. Of Macbeth, he said, “It’s rare to see a brand born from such an authentic footprint. To be a part of this global team to take Macbeth to its creative and commercial potential is truly exciting.”
Dan Castle, Managing Director of Saban Brands, said, “The Mercer House and North Hill companies are highly regarded in the footwear and apparel industries. We are thrilled to partner with best in class licensees like them as we take Macbeth to the next level.”
The Mercer House will show the upcoming Macbeth Fall 2015 collection at The AGENDA Show in Las Vegas, NV in February 2015 (Feb. 16-18) at Booth A5.
About Macbeth
Established in 2002 with rock music as its muse, Macbeth originated as a footwear line and continues to expand to include apparel, accessories and lifestyle products. Inspired by musicians, designed by artists and seen by millions of fans, Macbeth reflects a lifestyle of self-expression. The footwear, apparel and accessories are currently sold at specialty retailers in the United States, Europe, Australia, Japan and Southeast Asia. Macbeth is a property of SB Lifestyle Brands LLC. For more information, visit www.macbeth.com.
About The Mercer House
The Mercer House is a leading, full service multi-brand licensing and distribution company of lifestyle brands. Headquartered in Montreal, QC, The Mercer House was founded in 2011 by industry veteran Steven Nadler, and shortly thereafter partnered with industry giant Buffalo David Bitton; bringing a combined experience of 40 plus years in sales and marketing at both wholesale and retail fronts. The Mercer House is recognized for its unquestionable brand building skills and extraordinary relationships with the best specialty boutiques, chain and department stores. The Mercer House prides itself in its ability to grow partnerships and brands for longevity.
Today, The Mercer House is proud to be the exclusive distributors for Tom Tailor and Ragwear for the USA and Canada, as well as the exclusive Canadian Licensees/Distributors for Billionaire Boys Club, Modern Amusement, Rocksmith NYC, Wutang Brand Ltd, Famous Stars and Straps and Reason clothing. Additionally, The Mercer House is the Master License holder globally for Macbeth Footwear and apparel for North America.
About North Hill
North Hill is a creative and strategic branding agency specializing in building vertical business models for the fashion industry. North Hill’s goal is to extend the boundaries of brands, to generate new insights and alternatives, and to create long-term value for its followers.
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties in the entertainment and lifestyle sectors. SB applies a global 360-degree management approach to growing and monetizing its brands through content, media, marketing, distribution, licensing and retail to markets worldwide and consumers of all ages. Saban Brands Entertainment Group (SBEG) aims to continuously develop innovative branded content that resonates with consumers across all media platforms. SBEG’s growing entertainment portfolio of brands includes Power Rangers, Julius Jr., Popples, Luna Petunia, Emojiville and others in development. Saban Brands Lifestyle Group (SBLG) was established to drive major expansion within the company’s diverse portfolio of fashion and lifestyle properties. SBLG’s portfolio currently includes Paul Frank, Macbeth and Mambo. SB operates a global network of offices in Los Angeles, New York, London and Sydney. For more information, visit www.sabanbrands.com.
