NEW YORK--(BUSINESS WIRE)--Snackeez, the first ever all-in-1 snacking solution for use at home or on-the-go, has been voted Product of the Year. It comes as no surprise this mom- approved, dishwasher safe, clever and innovative 16 oz. solution cup is the most top voted product of 2015 in the Kids Novelty category. Product of the Year is the world’s largest consumer-voted award for product innovation. Winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner TNS, a global leader in consumer research.
“Nearly 50,000 new packaged goods products are introduced each year,” said Rich Fryling, Managing Director, Product of the Year USA. “Our research shows that 44% of consumers are more likely to purchase a product recommended by 40,000 shoppers just like them.”
Product of the Year accepts entries each year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through the TNS survey of 40,000 consumers.
“We are honored to be named one of the most innovative products of the year for 2015,” said Andy Khubani, Ideavillage Products Corp founder and CEO. “We are hopeful the Product of the Year Award will get even more shoppers excited to try Snackeez!”
About Snackeez:
SnackeezTM are the all-in-one snacking solution for use at home or on-the-go. Snackeez hold a full 16-ounce beverage and 4-ounces of your favorite snack all in one convenient travel cup. The Snackeez bowl fits into the cup, twists on for a solid seal, and has a flip-top lid so dirt, bugs, and germs stay out of snacks. Kids love the convenience. Moms love less mess. Durable, BPA free, and top-rack dishwasher safe. Four color schemes. Available at retail stores for $9.99. www.getsnackeez.com
About Product of the Year:
Product of the Year is the world’s largest consumer-voted award for product innovation. Established 28 years ago, POY currently operates in 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of over 40,000 consumers in a national representative survey conducted by research partner TNS, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years. For more information, visit www.productoftheyearusa.com.
