BOULDER, Colo. & NEW YORK--(BUSINESS WIRE)--sovrn Holdings, Inc., partner advocate to almost 20,000 publishers across the independent web, and Forensiq, an advertising technology company that helps eliminate display fraud, today announced they are working together to further improve quality and trust in online advertising. sovrn will integrate Forensiq’s fraud detection technology to ensure its network of publishers remains free of fraudulent traffic.
“sovrn is an ideal partner for Forensiq because of their investments and commitment to a fraud-free digital ad ecosystem,” said Kevin Downey, Vice President of Business Development for Forensiq. “sovrn’s integration of Forensiq’s best of breed solution highlights this commitment to providing its demand side partners with an offering of the highest quality.”
Forensiq works in real time to identify and thwart ad fraud with the enduring objective of staying steps ahead of the fraudsters. The partnership is a 24/7 commitment by Forensiq to provide sovrn with results that reflects the ongoing pledge made by sovrn to help publishers better monetize their sites and provide its demand-side partners and advertisers with a completely fraud-free buying environment. Marketers and advertisers will know that their marketing dollars are going to legitimate, thriving publishers offering unique, niche content rather than sites that host bot traffic. Based on performance and results, the partnership will attract more advertisers willing to pay higher CPMs to deserving publishers.
Forensiq is a fast growing company that has developed and implemented a series of effective solutions to help fight online ad fraud. The firm combines the latest technology plus a dedicated staff of fraud fighters who are obsessed with help clients stay steps ahead of the bad actors and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and San Francisco. The company won the 2014 LeadsCouncil LEADER Award for Best-In-Class for Fraud Detection plus the 2013 Leads Council LEADER Award for Innovation. To learn more, visit www.forensiq.com.
sovrn is a partner advocate to almost 20,000 publishers across the independent web, representing over 100,000 sites, who use our tools, services and analytics to grow their audience, engage their readers, and monetize their site. sovrn owns and operates one of the largest global exchanges that connects publishers with a complete range of third-party monetization solutions, including display, video, and mobile, as well as private marketplaces and data-driven yield optimization. sovrn is based in Boulder, Colo. with offices in New York and San Francisco. For more information, please visit sovrn.com or follow on Twitter @sovrnHoldings.