NEW YORK--(BUSINESS WIRE)--Prophet, a next generation strategic brand and marketing consultancy, today unveiled a new visual identity for The Water Trust, a non-profit organization dedicated to improving water, sanitation and hygiene practices for rural villages in the developing world. The new look and feel communicates The Water Trust’s brand positioning and attributes, and will enable the organization to focus its efforts on empowering local communities in East Africa to take ownership of water solutions for long-lasting, sustainable impact.
“We’re grateful to have partners like Prophet who are committed to solving complex problems and delivering meaningful change,” said Sarah Mendelsohn, executive director at The Water Trust. “Our refreshed brand will support our growth as we strive to provide life-saving solutions for clean water, sanitation facilities and basic hygiene.”
The Water Trust tapped Prophet for counsel to help refine and strengthen its brand to support its initiatives into the future. The organization was first conceived in 2008 by finance industry veterans who sought to apply a results-oriented, transparent approach to the problem of unsafe water and poor sanitation—dire conditions responsible for 1 in 5 deaths of young children according to the World Health Organization. To date, The Water Trust has implemented over 220 projects that provide clean water, improved sanitation and hygiene knowledge to rural villages and schools in East Africa, directly benefiting over 75,000 people, of which 45,000 are children.
The Water Trust model engages local communities at the grassroots level to provide them with the skills and knowledge needed to operate and maintain water and sanitation programs. This local “ownership” ensures that improvements continue to be implemented, performance metrics are met and all changes are sustainable.
Prophet volunteered its services and expertise to help The Water Trust clarify its distinctive brand positioning and attributes, which emphasize accountability, transparency, empowerment and delivering measurable, lasting results. The team then created a logo and design system to visually express these important brand attributes.
The visual identity for The Water Trust is a clean, strong word mark featuring a blue droplet symbol at the center, evoking the central role that water plays in the organization’s mission. The droplet symbol is shared across two words, “water” and “trust”—much like water is a shared resource—and reinforcing the collaborative nature of the organization. The visual system will support the organization as it explores new technologies and geographies in the future.
“We’ve enjoyed collaborating with The Water Trust team to help bring their vision and mission to life,” remarked Paul Schrimpf, associate partner at Prophet. “It’s always a special opportunity when we here at Prophet not only monetarily support a cause, but also improve an organization’s ability to be successful and generate an even greater impact over the long term.”
Prophet’s work with The Water Trust is part of the Prophet for Non-Profit program, the consultancy’s way of “doing well by doing good”. Though this initiative, the firm undertakes volunteer service efforts across the globe and also provides strategic brand and marketing guidance for non-profit organizations and causes.
About The Water Trust
The Water Trust is an international non-profit that teams with rural communities in East Africa to create effective water, sanitation and hygiene systems to combat disease, decrease poverty and enable people to live dignified, healthy lives. The Water Trust was founded in 2008, by three longtime advocates for safe-water access: finance executives Ted Huber and Jeff Kaplan, and Andrew Pearson, director of U.K.-based Busoga Trust. The Water Trust is an independent NGO with American leadership and experienced field teams who work on the ground to build sustainable solutions and change behaviors to save lives. The Water Trust envisions a world where access to clean water, sanitation and basic hygiene knowledge is universal. Visit www.watertrust.org for more information.
About Prophet
Prophet is a next generation brand strategy and marketing consultancy that helps companies unlock smarter ways to grow. We uncover deeper customer insights, build stronger brand relevance and deliver engaging customer experiences for some of the world’s most successful companies such as BMW, Cisco, Electrolux, GE, Johnson & Johnson, McDonald's, Siemens, UBS and Zurich Financial. Our 300+ experts in marketing, innovation, digital and design apply data-driven insights and fresh ideas to help our clients grow better.
