SAN MATEO, Calif.--(BUSINESS WIRE)--U.S. Retailers are ramping up their e-commerce services ahead of the holiday season, according to ShopRunner, who announced today that it has added Eddie Bauer, Bergdorf Goodman, Narciso Rodriguez, Neiman Marcus Last Call, and The Limited to its fast growing roster of retail partners. ShopRunner also announced a new partnership with Alipay which will pave the way for Chinese online shoppers to buy directly from U.S. retailers’ ecommerce sites.
ShopRunner is working closely with its retail partners to deliver its suite of VIP shopping benefits to the best online shoppers ahead of this year’s holiday season to create a seamless shopping experience for its members. These features include unlimited free two-day shipping, quick and easy check out, hassle-free returns and exclusive members-only deals.
“ShopRunner has been a strategic partner for Neiman Marcus over the past year,” states John Koryl, President of Neiman Marcus Stores and Online. “We are excited to expand our partnership with ShopRunner by adding other portfolio brands including Last Call and Bergdorf Goodman to the ShopRunner network in advance of the holiday season.”
“ShopRunner’s ability to drive growth, profitably for our retail partners has increased dramatically this past year with the rapid expansion of our member base as well as the launch of our first cross-border program with Alipay in China. This particular offering will help to eliminate many of the obstacles that have stood between our retail partners and the dynamic China domestic market,” said Scott Thompson, CEO of ShopRunner.
ShopRunner Partners with Alipay
The new partnership combines ShopRunner’s marketing expertise and proprietary checkout capabilities on retailers’ e-commerce sites with Alipay’s ePass payment and logistics solutions to connect high-value Chinese consumers to U.S. retailers. Alipay is China's leading e-payments provider and is widely used by hundreds of millions of Chinese online shoppers.
The ShopRunner-Alipay strategic partnership solves historic pain points for both Chinese consumers and U.S. retailers. It enables highly-motivated Chinese consumers to shop and buy the same assortment available to U.S. consumers through the retailer’s e-commerce sites and have it reliably shipped to them. The partnership provides retailers a channel to serve Chinese consumers using their existing infrastructure and leveraging ShopRunner’s knowledge of both markets. In addition to its proprietary technology, ShopRunner offers U.S. retailers a portfolio of marketing services through targeted channels to drive demand for their brands and merchandise. This service launches with a select group of existing ShopRunner merchants and is expected to expand rapidly over the coming months.
Jingming Li, President and Chief Architect of Alipay U.S., echoed the excitement. “Our partnership with ShopRunner enables us to deliver on discerning Chinese consumers' unmet demand for high-quality, well-priced U.S. merchandise. ShopRunner has a keen understanding of U.S. retailers’ needs and priorities. We are excited to work with ShopRunner and U.S. merchants to provide Chinese shoppers with what they want and value,” he said.
In connection with its plans to attract and engage Chinese consumers, ShopRunner has hired Ming Yang, former Chief Digital Officer of Best Buy China and a Vice President with Amazon China, as Country Manager for its China business and has opened an office in Shanghai.
ShopRunner is the best way to shop online for the things you love. The ShopRunner experience makes it easy for members to get everything from designer shoes to digital cameras. Members enjoy benefits like unlimited free two-day shipping, quick and easy check out, hassle-free returns and exclusive members-only deals across 100+ top U.S. retailers and brands.
For its retail partners, ShopRunner is a highly efficient new customer acquisition and engagement channel. ShopRunner provides a convenient, consistent and personalized end-to-end shopping experience to members across the web and mobile. This enables ShopRunner to deliver high life-time value customers with higher purchase frequency and spend to its retail partners.
ShopRunner continues to experience tremendous growth. By the end of 2014, ShopRunner will have well over 2M members and has well over 100 live retailer sites. The company is led by Scott Thompson, CEO, and a seasoned team of internet and ecommerce professionals based in San Francisco and Philadelphia. The company is backed by Kynetic, Alibaba, and American Express.