NEW YORK--(BUSINESS WIRE)--Happy Family™, a leading premium organic food brand delivering optimal nutrition for babies, toddlers and beyond, today announced the launch of Happy Tot Grow & Shine Organic Toddler Milk, designed to support the specific dietary needs of a young child by providing an additional source of vitamins and minerals to help grow their minds and bodies. Happy Tot Organic Toddler Milk offers more DHA, ARA and choline than the leading toddler milk*.
Developed to address the changing needs of children 12 to 24 months, Happy Tot’s Organic Toddler Milk offers essential nutrients that regular cow’s milk does not – including iron, docosahexaenoic acid (DHA) and choline – which are necessary for a toddler’s growth. Happy Tot’s Organic Toddler Milk features DHA, arachidonic acid (ARA) and choline for brain and eye development, antioxidants vitamin C and E for immune system support, as well as calcium and vitamin D for bone health. With 23.5 mg of DHA and 47 mg of ARA per 7 fluid ounce (200 mL) serving, Happy Tot Grow & Shine Organic Toddler Milk offers one-third of the expert recommended daily amount of DHA for toddlers, which is essential as a child’s brain triples in size from birth to age two.
“Happy Family is proud to give parents access to an organic toddler milk that is formulated with extra nutrition to aid in brain development,” said Shazi Visram, founder, CEO and chief mom of Happy Family. “Organic toddler milk is a significant milestone for the toddler food industry, and helps parents ensure their active, growing children get the absolute best nourishment during their early years, so they grow into happy and healthy kids.”
“Rapidly growing brains need nutrients like DHA and Choline that enhance the development of healthy brain connections,” added Deborah McNelis, M.ed and early brain development specialist and founder of Brain Insights. “When parents provide foods made with the right nutrition children thrive and are happier.”
The introduction of Happy Tot Grow & Shine Organic bolsters Happy Family’s strong lineup of nutritious foods that contribute to the optimal growth and development of children. Available now in Target, Safeway, BuyBuyBaby, as well as online at Amazon, Diapers and Drugstore.com, Happy Tot Grow & Shine Organic Toddler Milk is sold in 23.2 oz. containers with a suggested retail price of $23.50. For more information, please visit www.happyfamilybrands.com.
*As compared to EnfaGrow Next Step, Nielsen $ Vol L52W (7/05/14)
About Happy Family
Launched on Mother’s Day 2006, Happy Family™ is one of the first organic brands to offer a complete line of nutritious foods for babies’, toddlers’, and kids’ growing bodies. Constantly innovating, Happy Family has been a pioneer in the industry, adding probiotics and extra nutrition to many of its products—like Salba®, the super chia, as well as plant-based DHA and choline for brain growth and eye health—whenever possible. Happy Family has been consistently recognized for its dynamic team and its extraordinary growth and innovation, including winning Food Processing Magazine’s R&D Team of the Year, being named by Forbes as one of America’s most promising companies; and most recently, Shazi Visram, CEO and Founder of Happy Family, being named a member of the Young Global Leader Class of 2013 by the World Economic Forum. Happy Family believes that every baby deserves to be a happy baby. Since its launch, the company has underwritten more than 1 million meals through Project Peanut Butter, a nonprofit that helps to feed starving children in Africa. For more information, visit http://www.happyfamilybrands.com, http://www.facebook.com/HAPPYFAM, or https://twitter.com/HappyFamily.
