LOS ANGELES--(BUSINESS WIRE)--Evolve Media today announces the acquisition of leading lesbian lifestyle and community site, AfterEllen.com, from Viacom. The acquisition, now a part of Evolve Media’s TotallyHer women’s lifestyle publishing business, signifies Evolve’s continued commitment to lifestyle publishing and owning publishing assets that bring together unique audiences, deeply engaged with quality content and a community of like-minded individuals.
“We are laser-focused on enthusiast publishing and owning assets that demonstrate strong organic growth of audience through the creation of authoritative content with a distinctive voice that engages influencers within a particular affinity or group of valued consumers,” stated Brian Fitzgerald, Co-Founder and President of Evolve Media. “Finding the right types of assets, with truly engaged editors and writers, and a community of loyal readers, is a successful recipe for publishing and one we want to continue to support with our robust media and technology infrastructure.”
About TotallyHer Media
TotallyHer (www.totallyhermedia.com) is a leading digital media, marketing and sales organization dedicated to women and their families. Committed to Everything She Loves, TotallyHer Media publishes a portfolio of award-winning women's, youth, and family properties that include Momtastic.com and theFashionSpot.com. In 2012, theFashionSpot.com won an OMMA Award for Best Fashion/Beauty Site, while Momtastic.com was nominated by The Webby Awards for Best Parenting Site. With 35 million unique visitors (comScore, July 2014), TotallyHer’s scale and proprietary technologies enable brands to not only reach women, but also engage and interact with them. TotallyHer is owned and operated by Evolve Media LLC, an integrated digital media company focused on vertical publishing, advertising sales and marketing services for its clients.