DENVER & MONTREAL--(BUSINESS WIRE)--Molson Coors Brewing Company (NYSE: TAP; TSX: TPX) today announced that Frederic Landtmeters, Chief Commercial Officer, Molson Coors Europe, will take over as Managing Director, Molson Coors UK and Ireland, succeeding Simon Cox who will take on the role of CEO Molson Coors Europe from January 1st 2015.
Simon Cox succeeds Mark Hunter who will take over the global reins of Molson Coors Brewing Company (MCBC) when current President and CEO Peter Swinburn retires at the end of the year.
The UK and Ireland position reports directly to the CEO of the European business and serves on the company’s Business Unit Leadership team.
Landtmeters is a proven commercial leader with an exceptional track record in building great beer brands. He has held a number of senior leadership positions with Cadbury-Schweppes and ABInBev since joining the drinks industry in 1998, before his 2010 appointment to the role of Chief Marketing Officer, StarBev, with responsibility for Central Europe and the expansion of Staropramen as an international brand.
Molson Coors acquisition of StarBev (June 2012) and the formation of Molson Coors Europe saw Landtmeters appointed to his current role as Chief Commercial Officer, Molson Coors Europe in January 2013.
“Frederic is an international brand-builder and top-tier commercial leader with exceptional people skills,” said Mark Hunter, CEO of Molson Coors Europe. “Under his leadership, Molson Coors Europe has built a strong innovation pipeline and delivered brand health growth in all markets. We are fortunate to have someone with Frederic’s credentials to lead our UK and Ireland organization.”
“Our UK and Ireland business accounts for a substantial portion of the revenue of Molson Coors Europe. Frederic’s extensive international experience, commercial capability and leadership breadth makes him especially well-suited for such an important role and we are confident he can build on our consistent strong performance improvement of the past two years,” noted Simon Cox, Managing Director, Molson Coors UK and Ireland.
“I am extremely proud to be selected to lead Molson Coors in the UK and Ireland,” said Frederic Landtmeters, Chief Commercial Officer, Molson Coors Europe.
“This is an exciting business which has seen consistent strong performance in the past two years building on the strength of a great brand portfolio including Carling, Cobra, Coors Light and Doom Bar. We have a talented team of people who are second to none when it comes to competing—and winning—even in tough economic and market conditions and I look forward to building on that success.”
Overview of Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Staropramen and Blue Moon across The Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; across Europe through Molson Coors Europe; and outside these core markets through Molson Coors International. For the past two years, the company has been listed on the Dow Jones Sustainability World Index and named global Beverage Sector Leader. Molson Coors is constantly looking for ways to improve its Beer Print. For more information on Molson Coors Brewing Company visit the company's Web site, www.molsoncoors.com.
Forward Looking Statements
This press release includes estimates or projections that constitute “forward-looking statements” within the meaning of the U.S. federal securities laws. Generally, the words “believe,” "expect,” "intend,” "anticipate,” “project,” “will,” and similar expressions identify forward-looking statements, which generally are not historic in nature. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company’s historical experience, and present projections and expectations are disclosed in the Company’s filings with the Securities and Exchange Commission (“SEC”). These factors include, among others, impact of competitive pricing and product pressures; health of the beer industry and our brands in our markets; economic conditions in our markets; pension plan costs; availability or increase in the cost of packaging materials; our ability to maintain manufacturer/distribution agreements; our ability to implement our strategic initiatives, including executing and realizing cost savings; our ability to successfully integrate our Central Europe business; changes in legal and regulatory requirements, including the regulation of distribution systems; increase in the cost of commodities used in the business; our ability to maintain brand image, reputation and product quality; our ability to maintain good labor relations; changes in our supply chain system; additional impairment charges; the impact of climate change and the availability and quality of water; risks relating to operations outside North America; success of our joint ventures; lack of full-control over the operations of MillerCoors; and other risks discussed in our filings with the SEC, including our Annual Report on Form 10-K for the year-ended December 31, 2013, which are available from the SEC. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. We do not undertake to update forward-looking statements, whether as a result of new information, future events or otherwise.
