MANDEVILLE, La.--(BUSINESS WIRE)--Painting with a Twist®, the largest paint-and-sip franchise in the U.S., has chosen Innovative Advertising as the company’s national ad agency of record. The strategic partnership will leverage the system's national advertising dollars into widespread targeted communications and impressions of the premiere paint-and-sip brand that has fun, gives back and creates memories in every single art studio across the country.
Innovative Advertising is a full-service advertising and marketing firm located in Mandeville, Louisiana. The firm has a long history of working with franchise organizations and utilizing cutting-edge technology and current media platforms to distinguish and refine authentic brands. In addition to national campaigns, the partnership will offer Painting with a Twist franchised studios a fresh library of professionally-designed marketing materials for local promotions and advertising.
“We are excited about the creative energy that Innovative Advertising is going to bring to our upbeat and unique brand,” said Cathy Deano, Painting with a Twist Co-Founder. “Even more, we are thrilled to offer this resource to our growing franchise partners to help them differentiate the Painting with a Twist experience in their local markets.”
In just five years, Painting with a Twist has reached a landmark 2 million customers, averaging about 19,000 customers each week. Currently, Painting with a Twist boasts more than 180 franchise studios in 27 states and is ranked by Entrepreneur Magazine as the No. 1 ranked and fastest growing paint-and-sip franchise for 2014, as well as the largest and fastest-growing paint-and-sip franchise in the country. Painting with a Twist studios are experiencing 45 percent same-studio sales growth YTD in 2014, which is driving the company's rapid expansion. The company has plans to open 100 new studios in 2015.
“We’re pleased to have been selected by Painting with a Twist. It’s a great opportunity for two fast-growing and creative Louisiana companies to team up for success. Innovative Advertising is excited to help Painting with a Twist continue to refine and grow their successful brand,” said Jay Connaughton, Managing Partner.
At Painting with a Twist, guests come together to experience a unique ‘getaway’ that includes friends, paint and the option to BYOB. Led by local art instructors, guests paint on bare canvases using paint and brushes provided by the studio. There are more than 4,000 original pieces of copyrighted artwork, ranging from landscapes, abstracts and cityscapes, to creative renderings of animals, iconic buildings and florals, which have all been conceptualized and produced by Painting with a Twist art instructors.
To learn more about Painting with a Twist, visit: https://www.paintingwithatwist.com.
About Painting with a Twist®
Painting with a Twist, based in Mandeville, Louisiana is the leading paint-and-sip franchise with more than 180 franchises in 27 states. Founded in 2007 by Cathy Deano and Renee Maloney, Painting with a Twist began franchising in 2009 and provides customers with paint, a canvas and brushes that lead to a fun evening with friends and a finished piece of art. The company maintains a strong focus on giving back to the local community, and by the end of 2014, Painting with a Twist will have donated more than $1 million through their charity arm, Painting with a Purpose. As the fastest-growing franchise in the industry, Painting with a Twist was ranked the #1 Paint and Sip franchise as part of the 2014 Entrepreneur magazine annual Franchise 500 edition. For more information about Painting with a Twist’s franchise opportunity, visit www.paintingwithatwistfranchise.com.
About Innovative Advertising, LLC
Innovative Advertising, LLC is an advertising and marketing firm, with talent in strategy, branding, design, media planning and buying, web development, media production, and engagement -- all in-house. Innovative Advertising has secured a place as one of the Gulf South’s preeminent advertising and marketing firms. Recognized nationally by Inc. Magazine as one of the 100 fastest growing advertising agencies in the nation and a member of the LSU 100: Fastest Growing Tiger Businesses, Innovative Advertising combines business acumen and creative talent to create cost-effective marketing programs and specializes in working with franchise groups to help them grow and position their brand. Visit online at peoplewhothink.com.