EL SEGUNDO, Calif.--(BUSINESS WIRE)--For the fourth consecutive year, Murad, Inc. has announced the company’s observance of Breast Cancer Awareness Month through a continued partnership with City of Hope, one of the nation’s leading research, treatment and education centers for cancer and other life-threatening diseases. Murad will be running a comprehensive campaign designed to raise awareness and educate consumers on the work that is being done at City of Hope. Additionally, Murad will donate a portion of the proceeds of the company’s limited edition Hydrate for Hope set to benefit City of Hope’s women’s cancers programs. Since the inception of the Hydrate for Hope set in 2011, Murad has donated over $250,000 to City of Hope’s breast and women’s cancers research, treatment and education programs.
The 2014 Hydrate for Hope set includes Hydro-Dynamic Ultimate Moisture®, an all-purpose, super-rich and deeply hydrating moisturizer that contains a blend of efficacious ingredients to quench skin and restore youthful resiliency and tone. Proven to lock in optimal moisture levels for 8 hours**, Hydro-Dynamic Ultimate Moisture soothes and infuses skin with long-lasting hydration and will be paired with a charming two-toned pink limited edition cosmetic bag available only through the sale of the Hydrate for Hope set. This limited edition bag features a fabric print of the original art of Howard Murad, M.D., FAAD and founder of Murad, Inc., lined inside to encourage unbridled creativity and reinforce the link between beautiful skin and a connection with one’s life passions. Hydrate for Hope retails for $49.50 (a $65 value) and Murad will donate 10% from the sale of this set to retailers to benefit City of Hope’s breast and women’s cancers research, treatment and education programs.
“Our alliance with City of Hope has always been particularly special to me and I’m so proud we’re able to partner with them for another year,” said Dr. Murad. “The healing power of art is truly transformative and I’m thrilled to be able to share my personal art in support of this campaign. Our hope is that we can marry that sentiment with the hydrating relief of our Hydro-Dynamic Ultimate Moisture, a moisturizer that is safe for even the most sensitive skin.”
Murad’s fundraising initiatives will include complementary promotions throughout their various channels. For the month of October, the Murad Inclusive Health Spa will donate 10% of the sales of the Hydrolyte Moisture Infusion Facial to City of Hope and will offer the option to make a donation at check-out at the Murad Inclusive Health Spa.
"Our Women’s Cancers Program focuses on the patient as a whole," said Joanne Mortimer, M.D., Director of City of Hope’s Women’s Cancers Program. "We combine the power of collaborative research, education, and supportive care with a dedication to compassion to treat both the physical and emotional changes that a breast cancer diagnosis can bring, while also addressing the needs of partners and families. Murad’s continued support and partnership strengthens our efforts to turn innovative laboratory breakthroughs into promising new therapies and prevention strategies that can impact our patients today."
The 2014 Hydrate for Hope set will be available at Murad.com, Sephora.com, The Murad Inclusive Health Spa® and leading spas and salons beginning October 2014. For more information on the Hydrate for Hope set, City of Hope and additional ways to support women’s and breast cancer research, treatment and education, please visit www.murad.com.
ABOUT MURAD, INC.
Murad was founded in 1989 by Dr. Howard Murad, a board certified dermatologist, trained pharmacist and Associate Professor at the UCLA, Geffen School of Medicine. Murad offers people a path to youthful good health through science-based, clinically-proven skincare and healthcare products that have been developed as part of Dr. Murad’s Inclusive Health® system of care. With a full range of skin-condition-specific, high-performance products for home and spa—backed by 19 unique patents for advancing the science of skin health and a 30 year legacy of research and clinical testing—millions of people look to Murad with confidence for products, services and tools to help them look, live and feel Better Every Day®.
ABOUT CITY OF HOPE
City of Hope is a leading research, treatment and education center for cancer, diabetes, HIV/AIDS and other life-threatening diseases. For over 100 years, City of Hope has helped patients and their families manage and conquer challenging diseases through groundbreaking research and treatment protocols that advance care throughout the nation. City of Hope’s mission is to shorten the time from an initial research idea to new treatments so it can quickly bring cures to patients. It is ranked as one of "America's Best Hospitals" in cancer by U.S. News & World Report and its research is making a difference: Four of the nation’s top-selling cancer drugs, including Herceptin, which is used to treat breast cancer, are based on technology pioneered by City of Hope. For more information, visit www.cityofhope.org or follow City of Hope on facebook, twitter, youtube, or flickr.
**Individual results will vary. Study results on file.