NEW YORK--(BUSINESS WIRE)--Yesterday, on the day of the 2014 UN Climate Change Summit, Clear Channel Outdoor (CCO), the leading innovator in out-of-home advertising, launched an outdoor campaign with climate leadership group C40 Cities to raise awareness of the role of cities in combatting climate change.
The ads, connecting citizens to the work of C40, are displayed on CCO’s flagship inventory in Times Square during the UN Climate Change Summit, with CCO donating the space.
By showing the campaign in one of the world’s most famous symbols of urban and commercial vitality, both organizations are demonstrating their commitment to connecting with urban citizens. This is a thought-provoking and impactful campaign, and the result of a global NGO and global commercial enterprise coming together to show citizens that ensuring cities are sustainable is pivotal to combating climate change.
William Eccleshare, CEO of Clear Channel Outdoor, launched the campaign yesterday in Times Square alongside Manel Sanromà, Chief Information Officer of Barcelona City Council, which is a leading C40 city. The C40 campaign is displayed on Clear Channel’s Spectacolor sign located above the Times Square McDonald’s.
Notes to Editors
C40, established in 2005, is a global network representing more than 500 million people in 69 engaged megacities, committed to reducing their greenhouse gas emissions and increasing climate resilience through the implementation of measurable, replicable and sustainable climate-related policies locally, which address climate change globally.
About Clear Channel Outdoor (CCO)
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies, reaching more than half a billion people every month via a global network spanning 30 countries across five continents. Clear Channel Outdoor is dedicated to creating inspiring and innovative out-of-home advertising solutions by collaborating with advertisers and applying powerful audience insights that enable brands to engage effectively with consumers when they are out and about. Clear Channel Outdoor is also pioneering the integration of out-of-home platforms with digital technologies such as mobile and social to drive awareness and inspiration to engagement and purchase.
With a portfolio of over 760,000 displays that includes traditional and digital formats in roadside, urban, transit and airport environments, street furniture and at retail near point of sale, Clear Channel Outdoor also has one of the fastest growing digital out-of-home networks with some 5,000 screens in 19 countries worldwide. In the U.S., Clear Channel Outdoor operates in 48 of the top 50 designated market areas.