SAN MATEO, Calif.--(BUSINESS WIRE)--FirstRain, the leader in Personal Business Analytics™ that give every professional their own personal and persistent x-ray into their customers, markets, strategy and competition, today introduced Personal Business Analytics for Salesforce1. FirstRain’s Personal Business Analytics already provide executives with uniquely useful insights based on the company and business unit they work for, the role they have, the territory they are responsible for and the critical business drivers that accelerate growth. Now all this will be delivered in an intimate information experience within Salesforce1. Executives now have analytics that tell them what just happened in their customer’s business that they have to act on and what action to take next – right in the palm of their hand.
Millions of business professionals already use FirstRain to get their own personal, role-based analytics that provide unmatched and highly relevant details into the changing characteristics of their customers and markets, down to the line of business, product, vertical market and dynamic trends. FirstRain's business analytics engine dynamically responds to developments detected in the global web and social media, combined with user’s changing business interests, to deliver the most relevant personal business information experience available.
FirstRain Personal Business Analytics will be available to customers via the FirstRain beta program. Within Salesforce1, professionals will now have the precise insights relevant to them and their business, so they can engage their key customers and immediately share key information with their team on Chatter – easily bringing the brightest minds together to work on their opportunity. And executives will quickly see in real time the opportunities and risks occurring in their territory alongside other critical CRM data.
“The future of information is personal. We are now making Personal Business Analytics available to Salesforce1 users in this increasingly mobile-first world,” said Penny Herscher, CEO of FirstRain. “Offering our products on Salesforce1 helps our customers be more deeply informed on the changes that directly impact their job, and their business, so they can make better decisions, develop smarter strategic plans, get closer to their customers, achieve greater sales and outwit their competition.”
FirstRain will be demoing the beta Personal Business Analytics App at the Salesforce1 World Tour in Dallas, Texas today, June 18th, 2014 as a Gold Partner, at booth #116.
FirstRain is a pioneer and leader in Personal Business Analytics solutions for the enterprise. FirstRain’s mobile, cross-platform solutions provide sales, marketing and finance professionals analytics tuned to their specific company strategy and allow them to deeply understand their customer’s business and their markets. FirstRain’s patented, advanced analytics technology finds business-focused Web and social media and then integrates it seamlessly into the world’s premier CRM and social enterprise platforms, including Salesforce.com, Chatter, Microsoft SharePoint and Dynamics, Jive and Yammer. This intelligence is similarly incorporated into leading research platforms such as Fidelity.com, Dun & Bradstreet, Interactive Data and Mergent. Based in San Mateo, California, FirstRain also has offices in New York and Gurgaon, India.