PHILADELPHIA--(BUSINESS WIRE)--Curalate, the leading visual analytics and marketing platform, has been selected by Pinterest to participate in the alpha of its MarTech initiative, launching today. Curalate is now one of a few third-party software developers with access to the Pinterest Business Insights API. With this access, Curalate can provide brands with robust information on what’s resonating with Pinners and the best path to engage them.
Pinners use Pinterest to discover and connect with things they love, including their favorite brands. Curalate is helping to improve the entire Pinterest experience by both giving brands insights into what is resonating with Pinners and Pinners more of the content they desire.
Curalate helps many of the world’s largest brands—including Gap, Neiman Marcus, Campbell’s, Swarovski and Under Armour—leverage Pinterest as a marketing and engagement platform.
“With this Pinterest integration, we are able to offer our current customers deeper analytics while bringing new brands, that may have previously been unsure of the marketing potential of Pinterest, to the network,” said Apu Gupta, CEO of Curalate. “We look forward to working closely with Pinterest and down the line, expanding our relationship.”
Pinterest’s MarTech Developer alpha supports select third-party software developers building value-added Pinterest tools for businesses. These tools complement Pinterest’s existing programs for businesses.
About Curalate
Curalate is a comprehensive platform for marketing with images. Hundreds of the world’s leading brands, including Gap, Neiman Marcus, Campbell’s, Swarovski, Under Armour, Better Homes & Gardens, and Michaels, rely on Curalate’s advanced image-analytics algorithms and robust marketing tools to understand visual conversations, increase fan engagement, and grow revenue across Pinterest, Instagram, Tumblr and Facebook. For more information please visit: http://www.curalate.com.