Hoy Los Angeles Marks 10th Anniversary with Launch of Hoy Deportes

Los Angeles Times Media Group’s Spanish-Language Publication Expands Portfolio with New Sports Site and Weekly Print Companion

LOS ANGELES--()--The Los Angeles Times Media Group’s Hoy Los Angeles celebrates its 10th birthday with the introduction of Hoy Deportes, a new website beginning today and weekly Monday print edition beginning March 3. Hoy Deportes will be dedicated to covering local, national and international sports relevant to Southern California’s ever-growing Spanish-language population and offers advertisers new vehicles to reach engaged consumers in the country’s #1 Hispanic marketplace.

“Latino-heritage Angelenos rank amongst the world’s most avid sports fans and, with the World Cup about to take to the pitch in Brazil, we felt the time was right to launch Hoy Deportes,” said Editor Alejandro Maciel. “We’re excited to give readers rich, up-to-the-minute sports news and information online and via mobile devices, as well as ensure readers interested in a print edition get each week’s scores, game reports, athlete profiles and more every Monday.”

Hoy Los Angeles’ editorial mission is to provide engaging news and information that supports community involvement and connection to Spanish-language cultures. Hoy Deportes will place significant focus on fútbol leading up to the June kick-off of the FIFA World Cup™ and work in conjunction with LA Times to provide full, multicultural coverage of the tournament. The new hoydeportes.com sports site joins the popular hoylosangeles.com, Hoy’s weekly Friday edition, and weekend-focused Hoy Fin de Semana Saturday edition. Hoy Deportes’ Monday print edition will replace Hoy’s Thursday publication and Hoy’s overall weekly print distribution remains at more than 1 million copies.

“A deep love of sports is shared throughout our community and we are eager to offer our advertising partners new ways to tap into the increasing economic buying power of Southern California’s vast Latino demographic,” said Publisher and General Manager Roaldo Moran. “We are proud to launch the multiplatform Hoy Deportes, which we believe will provide appeal and access across generations and is the best thank-you gift we could give to the readers and advertisers that have been integral to our decade of growth and success.”

Spanish-language version of this announcement is available upon request

About Hoy Los Angeles

Hoy Los Angeles is the leading Spanish-language newspaper serving Southern California with weekly Friday edition, a weekend-focused Hoy Fin de Semana Saturday edition and online at Hoylosangeles.com. Hoy Los Angeles has a gross weekly print distribution of 1,044,000 copies. Hoy’s editorial mission is to provide Latinos with engaging news and information that supports community involvement and connection to Spanish-language cultures. Hoy is part of the Los Angeles Times Media Group which reaches approximately 5.2 million or 38% of all adults in the Southern California marketplace. For more information, please visit http://hoylosangeles.com.

About the Los Angeles Times Media Group

The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community New, and Hoy Los Angeles and reach approximately 5.2 million or 38% of all adults in the Southern California marketplace. LATMG also owns California Community News, LLC, operates Tribune Direct LA, and is part of Tribune Company, one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting.

The flagship Los Angeles Times is the largest metropolitan daily newspaper in the country, with a readership of 1.5 million Monday through Saturday and 2.6 million on Sunday, more than 22 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 132 years. Additional information is available at http://latimes.com/aboutus.

Contacts

Los Angeles Times Media Group
Nancy Sullivan, 213-237-6160
nancy.sullivan@latimes.com
@LATimesFreshInk

Release Summary

Hoy Los Angeles Marks 10th Anniversary with Launch of Hoy Deportes; Los Angeles Times Media Group’s Spanish-Language Publication Expands Portfolio with New Sports Site and Weekly Print Companion

Contacts

Los Angeles Times Media Group
Nancy Sullivan, 213-237-6160
nancy.sullivan@latimes.com
@LATimesFreshInk