BOSTON--(BUSINESS WIRE)--W2O Group, a network of complementary integrated marketing and communications firms, announced today the opening of a Boston office to serve its growing client base and future opportunities in that market.
Eighteen-year veteran marketing and communications executive Adam Cohen will lead the office to further cultivate and expand W2O Group’s business in the upper Northeast region. Cohen currently serves as a Managing Director at the firm. He comes from a strong digital agency background having worked at Rosetta and Fleishman-Hillard. He has deep experience advising and executing communications programs for technology, healthcare and financial services companies.
Established in 2001 and formerly known as WeissComm, W2O Group has evolved as the parent company to WCG, Twist Mktg, and Brewlife, with seven offices in the United States and an EMEA hub in London.
“Our goal is to stay ahead of the changing landscape and mix of our business,” said Jim Weiss, Chairman and CEO of W2O Group. “Given our focus in the health and technology sectors in particular, Boston is a pivotal market that plays to our strengths and perfectly complements our presence in San Francisco, Austin, New York and London. It also allows us to more effectively pursue the large number of consumer brands headquartered in the region.”
To learn more about W2O Group’s Boston office opening, check out the CommonSense blog post.
About W2O Group
Founded and led by chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group serves clients through a network of firms – WCG, Twist, BrewLife and W2O Ventures – through offices in San Francisco, New York, Austin, Los Angeles, Minneapolis, Atlanta, Boston and London. For more information, please visit http://w2ogroup.com.
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