Sailthru Brings Omnichannel Personalization to Leading Online Retail and Media Brands, Driving Marketing Innovation and Business Growth

Customer engagement and lifetime value increases at Mashable, Grand St., Quirky and Paperless Post as marketers automate personalized communications with consumers on an individual level

NEW YORK CITY--()--Sailthru, the leading provider of automated marketing personalization technology, today announced a wave of customer wins positioning the company as the partner of choice for leading retail and media companies looking to leverage omnichannel personalization to drive business growth through increased engagement and customer lifetime value. Recently added clients of Sailthru include Mashable, Grand St., Quirky and Paperless Post. These brands, all popular technology companies in their own rights, have selected Sailthru’s platform to communicate with their audience on a one-to-one basis across any channel.

Sailthru is helping today’s hottest retail and media brands personalize every aspect of their communications with consumers. With Sailthru, these decisions are automated based on individual customer preferences and behaviors so that they are engaging with fresh and relevant content at every touchpoint, in real-time. Mashable, Grand St., Quirky and Paperless Post are transforming marketing communications with every interaction using email, unique offers and content, and seeing positive responses from their customers. With Sailthru-powered insights they understand their customers and are able to deliver and feature the most relevant content at those critical brand interactions.

“For years Sailthru has enabled retailers and media companies to communicate with consumers on an individual basis given their personal preferences and interests. What we’ve seen more recently is a blend between commerce and content with some of our newest clients at the forefront of that model. The success of those efforts comes down to relevancy and consistency in marketing communications, two elements that Sailthru can provide to businesses of any scale,” said Neil Capel, CEO and Founder, Sailthru. “As a leading NYC technology company ourselves, it’s always amazing when our peers select our platform as the best of breed. It’s an honor to have so many emerging industry leaders on our roster and we’re looking forward to helping them grow their businesses.”

About Grand St.

Grand St. is a new market and community for creative electronics. The way that consumer electronics are made, bought and sold is changing fundamentally, and Grand St. is a new kind of store for this new era in electronics.

About Quirky

Quirky makes invention accessible. Launched in 2009, the company brings new consumer products to life each week by enabling collaboration between a global community of inventors and an in-house team of designers and engineers on all aspects of design, from sketch to store shelves. Anyone can participate by submitting product ideas or voting and influencing other people's product ideas on in real time. The company then shares revenue directly with the people who created and influenced the products. Quirky products are available directly from and through national retail partnerships with The Home Depot, Best Buy, Bed Bath & Beyond, Target and

About Paperless Post

Paperless Post was founded in 2009 by siblings Alexa and James Hirschfeld as an online stationery company with the goal of bringing great design to digital communication. In 2012, Paperless Post introduced PAPER, bringing the efficiency of the Internet to fully-customizable printed stationery. Users can design, send, and track invitations, cards, save-the-dates, announcements and thank you notes through

About Sailthru

Sailthru, the leading provider of automated marketing personalization technology, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than four hundred enterprises including, Rent the Runway, Thrillist/Jack Threads, Everlane, Huffington Post and Business Insider.

Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category. For more information, please visit


Kelly Berry, 877-812-8689


Kelly Berry, 877-812-8689