NEW YORK--(BUSINESS WIRE)--Sailthru, the leading provider of automated personalized marketing technology, today announced it has been selected by Acumen Brands, Inc., the Arkansas-based product merchandising powerhouse, to bring the most relevant, highly-targeted online shopping experience to their popular ecommerce sites including, Country Outfitter, Maple & West, Tough Weld, and Scrub Shopper.
Sailthru and Acumen Brands will also co-present today at the MarketingSherpa Email Summit in Las Vegas, Nevada on issues surrounding maximizing Customer Lifetime Value and email personalization for ecommerce brands. Acumen Brands uses Sailthru’s automated marketing technology platform to bring omnichannel personalization to millions of customers to deliver a unique and highly-relevant experience for each individual. Using Sailthru, Acumen Brands makes its mark as a transformative ecommerce brand.
Sailthru allows Acumen Brands to move beyond segmentation and deliver pertinent communications to each and every customer based on their specific preferences and interests. Marketers at the company have access to Sailthru Smart Data™-powered customer profiles created by aggregating unique behavioral data across social, mobile, email, and offline actions. Leveraging these individual profiles, Acumen Brands is able to send dynamic and timely communications to customers on a 1:1 level.
Acumen Brands is also an early adopter of Sailthru Advanced Analytics, the sophisticated business intelligence tool that uses intuitive, custom data cubes so marketers have the ability to analyze their data at a granular level and understand the long-term impact of every marketing decision and brand interaction. With access to multichannel marketing metrics and actionable insight, this new BI platform will enable the brand to improve engagement, increase overall revenue, and build lasting customer relationships.
“Sailthru is excited to work with a brand that is equally passionate about innovative technology and true one-to-one customer relationships as Acumen Brands,” said Neil Capel, Chief Executive Officer and Founder, Sailthru. “We believe success for ecommerce brands starts and ends with true, cross-channel personalization. Sailthru delivers highly personalized and valuable content to customers while empowering marketers with the business intelligence tools needed to understand the impact of that personalization. Brands will drive deeper engagement, grow customer lifetime value, and maximize revenue opportunities at every turn. With Sailthru, Acumen Brands will continue to not only deliver superior products but also provide an exceptional customer experience across every touchpoint.”
Come hear Sailthru and Acumen Brands speak at the MarketingSherpa Email Summit today in Las Vegas from 2:30PM - 4:00PM PST, where they will be discussing issues surrounding maximizing Customer Lifetime Value and email personalization for ecommerce brands.
For more details, visit http://www.meclabs.com/training/marketing-summit/email-summit-2014.
About Acumen Brands, Inc.
Arkansas-based Acumen Brands operates a portfolio of ecommerce sites in a diverse array of industries, which include work apparel (toughweld.com), medical scrubs (scrubshopper.com) country lifestyle apparel (countryoutfitter.com), and handbags (mapleandwest.com). Its proven business model generates online conversions through an intimate understanding of SEO, SEM, social media marketing and the right balance of price, assortment and availability.
Sailthru, the leading provider of automated marketing personalization technology, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than four hundred enterprises including Fab.com, Thrillist/Jack Threads, Everlane, Huffington Post and Business Insider.
Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category. For more information, please visit www.sailthru.com.