SANTA CLARA, Calif.--(BUSINESS WIRE)--Citrix today announced the establishment of a strategic partnership with Zettics, a leader in big data analytics for operators. The agreement between the two companies will enable Citrix to leverage Zettics’ best-in-class analytics capabilities to enhance the ByteMobile portfolio of traffic management and analytics solutions for mobile network operators. The agreement is expected to result in new product offerings during the first half of 2014.
With the integration of Zettics analytics into the Citrix product portfolio, Citrix will improve operators’ ability to capture and analyze all of the data usage on their networks and to take action based on that analysis. The partnership will further enable the combination of rich experiential data from ByteMobile platforms and subscriber-centric data from other network sources to deliver sophisticated new mobile analytics solutions.
“Citrix leads the industry in enabling mobile network operators to measure the quality of the mobile data experience and in giving them the ability to act on that information,” said Chris Koopmans, vice president and general manager, Service Provider Platforms at Citrix. “By leveraging Zettics’ analytics, Citrix will be able to expand the scope of mobile data usage information available to the operator, providing new tools to improve network quality, subscriber retention and profitability.”
Sterling Wilson, CEO of Zettics, said, “We are excited to be partnering with Citrix to accelerate adoption and expand the reach of our proven analytics capabilities. Citrix has deep experience and proven success in selling sophisticated solutions to operators around the world. This makes them an excellent partner to expand on the value of Zettics’ technology. I am confident that this partnership will deliver significant business value to operators globally.”
Zettics is the leader in big data analytics for operators, delivering immediate, actionable insights that drive significant business value. These insights deliver a 360° understanding of data usage, enabling operators to extract greater value from their networks, while fully complying with subscriber privacy policies. Operators that choose Zettics generate new revenue, improve customer satisfaction, and reduce costs.
Zettics’ patented technology powers a suite of analytics solutions for data monetization, marketing, customer care, and network business units. Operators are already using Zettics to monetize data with third parties, enrich their CRM systems, identify network abuse, analyze pricing plans, enhance advertising offers, reduce churn, improve customer care, forecast usage growth, and more. Zettics is deployed with leading operators in the world, processing trillions of records monthly. Zettics has offices worldwide and its investors include North Bridge Venture Partners, Voyager Capital, Steamboat Ventures, Emergence Capital, and Excelestar Ventures.
Citrix (NASDAQ:CTXS) is a cloud company that enables mobile workstyles—empowering people to work and collaborate from anywhere, securely accessing apps and data on any of the latest devices, as easily as they would in their own office. Citrix solutions help IT and service providers build clouds, leveraging virtualization and networking technologies to deliver high-performance, elastic and cost-effective cloud services. With market-leading cloud solutions for mobility, desktop virtualization, networking, cloud platforms, collaboration and data sharing, Citrix helps organizations of all sizes achieve the speed and agility necessary to succeed in a mobile and dynamic world. Citrix products are in use at more than 330,000 organizations and by over 100 million users globally. Annual revenue in 2012 was $2.59 billion. Learn more at www.citrix.com.
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