LAS VEGAS--(BUSINESS WIRE)--Affinity Gaming, a Nevada-based regional casino operator, and Williams Interactive LLC, are proud to announce the launch of the A-Play™ Connect Play4Fun Network™.
A-Play™ Connect Play4Fun Network™ is a next-generation, free-play iGaming and marketing platform customized for the Affinity Gaming A-Play loyalty program. The A-Play Connect platform is designed to build and engage online player communities among Affinity’s loyal patrons across multiple devices. Whether via desktop, tablet or mobile device, the A-Play Connect platform integrates content such as fan-favorite slot games and video poker themes with non-gaming content such as location-based offers and more to provide Affinity players with an enhanced gaming experience.
The A-Play Connect platform will be consistently adding new content, themes and games to ensure that customers remain fully engaged. The A-Play Connect platform will integrate with the A-Play™ loyalty program to leverage the incremental player touch points and create personalized and focused real-time messaging and offers to players based on activity, loyalty tier or even location through next-generation technologies such as geo-fencing and push notifications.
“We are excited to launch the A-Play Connect Play4Fun Network and pleased to announce our partnership with Williams Interactive, which should enable us to establish a solid online entertainment presence, in addition to improving our marketing, customer engagement, customer conversion, brand and loyalty capabilities,” said David Ross, Chief Executive Officer of Affinity Gaming. “We look forward to providing our players the friendly, personalized attention for which we are known, and to give our customers compelling reasons to visit us again.”
A-Play Connect is available now on iPhone®, with tablet and Android® apps to launch in February. To join and play on the A-Play™ Connect Play4Fun Network™, please visit: https://aplay.play4funnetwork.com/
About Affinity Gaming
Affinity Gaming is a diversified casino gaming company headquartered in Las Vegas, Nevada. The Company’s casino operations consist of eleven casinos, five of which are located in Nevada, three in Colorado, two in Missouri and one in Iowa. Additionally, Affinity Gaming provides consulting services under an agreement to support the operations of the Rampart Casino at the JW Marriott Resort in Las Vegas. For more information about Affinity Gaming, please visit its website: www.affinitygaming.com.
About WMS and Williams Interactive
WMS Industries Inc. is a leading supplier of innovative gaming entertainment products and services worldwide. The Company designs, develops, manufactures, distributes and markets casino games and gaming machines, video lottery terminals and interactive gaming products and services.
Williams Interactive is a global provider of premium platforms, products and services for the iGaming industry, from the white-label Play4Fun Network where real-money wagering is not yet allowed, to the build and operation of white-label online casinos in legalized real-money wagering jurisdictions. The company possesses a robust portfolio of proven WMS Gaming slot themes including Gold Fish®, Super Jackpot Party, Zeus™ and The Wizard of Oz™ and game engines such as Colossal Reels™, Money Burst® and G+® Deluxe already popular with internet casino patrons across Europe. More information on WMS can be found at www.wms.com. More on Williams Interactive can be found at www.williamsinteractive.com, and on the Company’s YouTube™ or LinkedIn™ channels.