NEW YORK--(BUSINESS WIRE)--GLO Gaming, an industry leading native in-game advertising technology platform and Microsoft have partnered in an effort to drive user acquisition for Bing’s consumer loyalty program, Bing Reward.
“GLO Gaming’s Branded Challenge is a great way for us to engage today’s gamers with powerful native advertising experiences in a way that helps build our member base and exposes more users to Bing’s better results,” said Clay Warren, Senior Marketing Manager, Bing. “Gamers often seek out earned rewards over cash for in game purchases. GLO Gaming’s platform is a natural fit for us in creating a truly native experience.”
GLO Gaming’s Branded Challenge, a customized opt-in unit, increases the interaction and engagement between users and brands on iOS, Android, and Social platforms. The powerful platform allows Bing to “rescue” gamers when they run out of in-game currency, providing a means for them to keep playing by subscribing to Bing Rewards via Facebook Connect or with their Microsoft ID.
When a user signs up they earn credits for offers, including setting their homepage to Bing, learning feature tips and tricks and searching the web. Credits can then be used to redeem rewards including popular gift cards, Xbox LIVE subscriptions, Windows games and app purchases, Hulu Plus, Redbox movie rentals, as well as donations to charities.
“Bing has quickly recognized the size and value of the gaming audience and we’re thrilled to be part of its innovative media strategy,” said Lindsey Port, CEO, GLO Gaming. “The campaign is driving volume at an efficient rate and we’re seeing superior conversion rates.”
GLO Gaming’s proprietary technology is fully integrated with Facebook and achieves organic CTRs of more than 18 percent —180 times— the average CTR of display ads, which is 0.1%. (Source:DoubleClick) and its benchmark for social sharing is seven times the industry standard.
About GLO Gaming
GLO Gaming delivers native display and video advertising at scale across social and mobile applications through its industry leading advertising technology platform. GLO Gaming’s flagship product, Branded Challenge™ is a turnkey, gamified solution that enables brand marketers to create custom advertising experiences that drive brand interaction when users are most receptive to messaging. For more information please visit www.glogaming.com.
