SmartTouch Interactive Teams with BuzzBuzzHome, Toronto’s Go-To Real Estate Listing Website, to Simplify Real Estate Sales Lead Capture First Utilized by SmartTouch Client Wycliffe Homes

SmartTouch Greater Toronto Area Clients Now Have a Complete View of Lead Activity from Third Party Real Estate Sites

AUSTIN, Texas--()--SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software development company, today announced it has teamed with BuzzBuzzHome, Toronto, Canada’s most popular website for paid and free syndicated real estate listing sites, to develop a SmartLead Adapter™, an XML plug-in to automate lead capture and data entry from the BuzzBuzzHome site.

Over twenty SmartTouch Interactive Toronto clients can now leverage the power of the integrated capabilities that push leads from BuzzBuzzHome directly into the SmartTouch CRM platform, a lead generation, email and marketing automation platform. Wycliffe Homes is the first SmartTouch Toronto client to leverage the new SmartLead Adapter™, which captures leads from BuzzBuzzHome’s third party sources and auto populates them into the SmartTouch® CRM system. This eliminates double data entry and leverages the SmartTouch® Platform lead scoring and nurturing capabilities. When leads are received through BuzzBuzzHome’s network of syndicated listing sites they are immediately and automatically entered into the SmartTouch® databases and distributed to the appropriate community sales agents.

“We continue to look for opportunities to advance our technology in a way that enables us to further centralize and optimize the lead generation, scoring and nurturing process for our real estate developer and builder clients,” said Alan Daniel, CEO and Co-Founder, SmartTouch® Interactive. “The SmartLead Adapter™ for BuzzBuzzHome is a great advancement for our greater Toronto area clients and we’re thrilled to deliver this new technology to help maximize ROI on leads generated through the BuzzBuzzHome network.”

SmartTouch® Interactive is a leader in real estate marketing automation and CRM solutions,” said Jared Bensky with Wycliffe Homes. “They have proven yet again the tremendous value a single integrated platform for sales and marketing has, making the process of selling homes more efficient, and optimizing our sales and marketing spend to shorten the sales cycle for our organization.”

The SmartTouch® Platform is a turnkey solution for builders and developers without a current lead management system in place, providing valuable insight into their advertising investment on these third party websites. Builders and developers who use the SmartTouch® Platform can then easily use this information to achieve higher ROI by leveraging lead nurturing campaigns, which have been proven to reengage 20-30 percent of leads and potential buyers that typically go untouched.

About Wycliffe Homes

Wycliffe Homes has been building communities of luxury and distinction for 60 years – one of the longest standing builders in the Greater Toronto Area. Over the last six decades, we've built more than 10,000 homes in more than 100 communities throughout Ontario, for customers ranging from first-time buyers to empty nesters. Wycliffe has stood the test of time, just like the homes we've built in the last 60 years.


BuzzBuzzHome is a website that lists new construction condos and houses across the United States and Canada. BuzzBuzzHome was founded in Toronto in July 2009 and is focused on improving the way people research and purchase new construction homes. BuzzBuzzHome’s monthly traffic has continued to increase exponentially and the site is a leading hub for new home purchases in North America.

About SmartTouch® Interactive

SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform. The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch® sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch®.


SmartTouch Interactive
Robert Cowes, 512-659-6863

Release Summary

SmartTouch Greater Toronto Area Clients Now Have a Complete View of Lead Activity from Third Party Real Estate Site BuzzBuzzHome.


SmartTouch Interactive
Robert Cowes, 512-659-6863