SCHWAN'S CARES Delivers Hassle-Free Fundraising

New Online Fundraising Network Makes It Easy to Promote and Support Community Causes

BLOOMINGTON, Minn.--()--Fundraising for community causes can be taxing and time consuming for supporters — but Schwan’s Home Service, Inc. is about to change all of that. Today, the company is officially introducing Schwan’s Cares, a unique online fundraising solution that eliminates the frustrations that come with most traditional money-raising methods.

“The driving force behind Schwan’s Cares™ is making arduous fundraising a thing of the past,” said Mike Gerend, president of Schwan’s Home Service. “This solution eliminates the traditional barriers and distractions that weigh on community organizations seeking support and enters them into an online environment that represents tremendous opportunity. Consumers win too by giving back to their communities through the trusted Schwan’s® brand.”

The Schwan’s Cares™ fundraising program enables community members to support their favorite causes — such as local youth sports teams, non-profit groups, church projects and other community organizations — with a seamless, 100 percent online fundraising program. With Schwan’s Cares™, children or groups no longer have to handle cash, sell marked-up, generic products in parking lots or storefronts, or deliver or arrange for the pickup of products. In about 20 minutes, charitable groups can use Schwan’s Cares to create a fundraising Web page and run their own campaigns entirely online.

Supporters of the group’s fundraising Web page can then shop online from more than 350 of Schwan’s® home-style foods and help the fundraising group meet its goals with any online purchases.

The benefits of using Schwan’s Cares fundraising include:

  • It’s the campaign that gives for a year. During the campaign period (typically 45 days), fundraising groups will receive 20 to 40 percent of the proceeds from their campaigns’ online sales, plus earn 5 percent on additional purchases from their supporters for the rest of the year.
  • It’s easy! An online Schwan’s Cares™ fundraising campaign is easy to set up and promote. All a *fundraising group has to do is visit and follow the instructions to create a unique campaign Web page that shares fundraising goals and allows them to tell a compelling story about their favorite organization. They also can post photos and videos to illustrate their causes.
  • Schwan’s Home Service does the leg work! Campaign supporters will pay the same everyday price as all Schwan’s Home Service customers, and the company’s friendly and reliable team members will deliver the high-quality food orders directly to campaign supporters’ homes. This means that fundraising groups do not have to worry about getting Schwan’s® orders delivered — Schwan’s Home Service does it for them.

The Schwan’s Cares™ program is being promoted in communities across the United States with the purpose of supporting thousands of teams, communities and causes. Additionally, the program is launching with several prominent partners, including USA Hockey and its more than one-million members, the National Sports Center and its signature global youth soccer event, Schwan's USA Cup, and the Minnesota Wild of the National Hockey League (NHL).

Since the start of pilot programs, more than 350 community groups have already started campaigns. One group, the Shakopee Girls Fast pitch softball association in Shakopee, Minn., generated more than $2,700 in funds in their six-week campaign and will continue to earn 5 percent of purchases by their supporters for one year.

Another group, Special Olympics Minnesota is planning to kick off a robust Schwan’s Cares campaign later this fall.

“Special Olympics Minnesota is excited to be working with Schwan’s Cares™ to raise valuable funds in support of our mission to help people with intellectual disabilities transform themselves, their communities and the world in which they compete and live,” said Dave Dorn, president and CEO of Special Olympics. “It can be hard for our athletes to fundraise because transportation for many is such a challenge. Thus, the ability to raise money in an online, virtual environment where our organization’s leaders, volunteers and athletes don’t have to worry about handling products or cash is a real advantage for us. Not to mention that Schwan’s® is a brand our supporters recognize and trust.”

* Visit for more information about the terms and conditions for using the Schwan’s Cares™ program.

About Schwan’s Home Service, Inc.:
A subsidiary of The Schwan Food Company, Schwan’s Home Service, Inc. markets and distributes more than 350 top quality frozen foods through home-delivery and mail-order services. Popular product lines include the company’s signature ice cream, pizza, choice meats, seafood, ethnic specialties, breakfast items and desserts. Based in Minnesota, Schwan’s Home Service, Inc. has over 400 local sales and distribution centers across the continental United States. Visit or call 1-888-SCHWANS (1-888-724-9267).


For Schwan's Home Service, Inc.
Jamie Evans, 212-539-3224

Release Summary

Today, Schwan's is officially introducing Schwan’s Cares™, a unique online fundraising solution that eliminates the frustrations that come with most traditional money-raising methods.


For Schwan's Home Service, Inc.
Jamie Evans, 212-539-3224