TEL AVIV, Israel--(BUSINESS WIRE)--LATTO (http://www.latto.tv/), forefront developer of a multiscreen video store platform, announced today that it has closed a $4 million dollar funding round. This round brings the total amount raised to $15 million dollars.
It’s clear that multiscreen and on-demand products are quickly flooding the TV market. With more and more users cutting their cords every day, content owners and other enterprises are looking for new ways to connect with users. There are a number of competing multiscreen startups; however, LATTO exclusively provides personalized and efficient monetization options for broadcasters, cable and satellite operators, aggregators, Telecommunication operators and more.
In addition, LATTO brings a unique interactive media service called LATTO Shop. The service, which cannot be found on any other competing platform, allows operators to provide personalized offers and ads as well as an interactive media store for both content and commerce. This new personalized service is derived from LATTO’s ability to analyze “Big Data”, which consists of data from the viewers and demographic data as well as data from the content and the product being promoted.
Alon Lavi, Co-Founder, CTO of LATTO: “Considering the cherry-picking approach users have toward content consumption and shopping today, we aimed to provide a solution that allows our client to offer a truly personalized entertainment and shopping experience as a strategic goal. We approached this objective in three salient ways: LATTO-Go, LATTO-Pay, and LATTO-Shop. These collectively design a user-friendly, multiscreen experience in which operators can monetize their product from a single console and leverage their media assets across multiple devices.”
LATTO is a leading developer and provider of centralized cloud-based multiscreen video store solutions for streaming live/linear and on-demand video content - “Over-the-Top” (OTT) - and as part of TV Everywhere (TVE) initiatives. LATTO been pioneering the Over-the-Top Internet technology since 2007 and our proprietary video platform offers Telecommunication Operators, Broadcasters, and Content Aggregators an innovative end-to-end and white label solution with the ability to easily monetize video assets.
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