WASHINGTON--(BUSINESS WIRE)--Traffic to travel website InsanelyCheapFlights.com grew nearly 1200% in 12 months, topping a million unique visitors for the month of June. Having recently broken the 900,000 mark in May, InsanelyCheapFlights.com continued its rapid growth that saw almost 2.5 million unique visitors use the site in the second quarter of 2013. That’s up from 1.5 million in the first quarter, and continues the traffic increases the site has experienced over the past year.
The largest drivers of traffic to InsanelyCheapFlights.com are search engines, both through paid and organic traffic. Its founder, Steve Oliverez, has worked in the field of search engine marketing for nearly a decade, managing 7-figure marketing budgets for large ecommerce clients before launching InsanelyCheapFlights.com in 2009.
“Search engines have been our primary focus,” says Oliverez, adding that the company is looking to expand into new marketing channels. These new channels include affiliate and email marketing.
“We still have a lot of low hanging fruit as far as growth goes,” says Oliverez. "Well over 90% of our traffic is from U.S. users, and Canadian traffic makes up most of the rest so we've got a lot of room to expand internationally."
Revenue is also up, increasing more than 1500% from the second quarter of 2012. InsanelyCheapFlights has recently focused on diversifying its sources of revenue, and for the first time has added advertising revenue to its balance sheets. It was a big change to the business model, but one that allowed the site to continue its exponential growth. It also allowed the company to offer deals on a wider selection of travel options, such as cruises and vacation packages.
In addition to growing revenue, the company is looking to expand its workforce. The extra business has left the current skeleton crew stretched thin. “It’s a good problem to have,” says Oliverez. “The business model is very scalable, but we need to bring in a few key people to accelerate our marketing plan.”
Oliverez says that hiring will be a top priority after the company’s planned move from Sterling, Virginia to Austin, Texas later this year.