NEW YORK--(BUSINESS WIRE)--A new advertising campaign from Purity® Vodka boldly challenges Grey Goose® to a taste-off, suggesting that some Grey Goose® drinkers might prefer the taste of Purity® Vodka. The platform has been designed to call attention to the ultra-premium craft vodka’s taste and quality and to set the Swedish spirit apart from its competition. Developed by the creative innovation network, iris Worldwide, the campaign launches today with an open letter from Purity Vodka Founder and Master Blender Thomas Kuuttanen. The advertising will run in the Wall Street Journal as well as outlets including Cool Hunting, Bullet Acquire, The World's Best Ever, Valet and The Sartorialist.
“Grey Goose® has been claiming for a long time to be the ‘world’s best tasting vodka’,” says Thomas Kuuttanen, founder and master blender of Purity Vodka. “I am very proud of my vodka and believe its taste speaks for itself. And, we have won quite a few awards to prove that, so, I thought we’d kick-off a friendly competition to let Grey Goose® vodka drinkers decide.”
“We’re a craft brand but know that we have to make a bold and confident move in order to bring attention to our award-winning taste in a highly competitive category. We want to encourage vodka fans to taste us and then decide for themselves which they prefer,” says Andy Glaser, president and CEO of Purity Vodka. “We believe that some Grey Goose® drinkers might prefer the taste of Purity® Vodka.”
ABOUT PURITY VODKA
Purity® Vodka is the world’s most award-winning ultra-premium vodka and continues to win top honors in some of the most prestigious international spirit competitions. In 2012, the brand won in multiple categories during the Vodka Masters Awards, sweeping the overall vodka category and taking the top title of Grand Vodka Master -- the first brand to win this prestigious title two years in a row.
With its heritage based in the 13th century Ellinge Castle in southern Sweden, Purity® Vodka sprang from Master Blender Thomas Kuuttanen’s lifelong quest to redefine the vodka category. The heart of Purity® Vodka is distilled 34 times using a specially designed still made of copper and gold, creating a spirit so refined that it doesn’t need filtration.
For more information about Purity® Vodka, please go to www.purityvodka.com.
ABOUT IRIS WORLDWIDE
iris is a global creative innovation network with 14 offices across the globe – including New York, Miami, Atlanta, San Diego and Mexico City.
iris develops extraordinary and award-winning ideas that create participation for some of the most innovative companies in the world. Learn more at: www.iris-worldwide.com.
PLEASE DRINK RESPONSIBLY
Purity® Vodka. 40% Alc. by Vol. Distilled from Grain. Imported by Purity Vodka, Manhasset, N.Y. Product of Sweden. © 2013 Purity Vodka, Inc.
