ENCINO, Calif.--(BUSINESS WIRE)--uSampTM, a leader in providing mobile audiences for consumer insights, announced today they will be a Diamond Sponsor for Merlien’s Market Research in the Mobile World (MRMW) at the Mobile World Global Conferences. MRMW is a leading global conference series focused exclusively on mobile and online research.
Trusted by over 1,500 market researchers worldwide, MRMW is the premier event bringing attendees the real trends, new exciting speakers and surprising insight. The event series is held annually in three continents across Asia-Pacific, Europe and North America.
“uSamp has had tremendous success over the last few years and has shown to be a true innovator in mobile marketing research,” said Jens Cornelissen, managing director, Europe and North America, Merlien Institute. “They are a fantastic team and a great partner for MRMW. We are very excited to work with uSamp across our North American and European events.”
“We’re delighted to be supporting this prestigious mobile research event, which is the longest running in the industry,” said Lisa Wilding-Brown, vice president of global panel and sampling operations, uSamp. “Market researchers have rightly focused on developing best practices and guidelines to conduct research on mobile platforms. However, the area of validating data collected from mobile surveys and considering it as a means to evaluate data quality has been unexplored.”
At MRMW North America, Wilding-Brown and Robert Clancy, vice president of insights and strategy will be speaking on how to validate data by capturing rich media coupled with geographic coordinates, as well as best practices for streamlining the validation processes.
The MRMW North America edition will take place July 16-18, 2013 in Minneapolis. This year’s event, will take a closer look at how mobile has, and is, changing overall research design and how new stakeholders, such as mobile operators and large internet companies, are becoming part of the ecosystem.
Join MRMW North America in Minneapolis this summer to hear how Top Fortune 500 companies and leading industry experts from MIT, Walmart, Supervalu, 3M, UnitedHealth Group, General Mills, P&G, and Sprint have addressed challenges and opportunities of mobile marketing research for their businesses.
To secure your seat at this event, please visit: http://www.mrmw.net.
About uSamp
uSamp, the fastest growing company in the Market Research Industry, is a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp’s leading mobile technology and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp’s 12 million member global panel of survey respondents. Through uSamp’s proprietary technologies for self-serve sampling and survey authoring, companies have on-demand access to millions of profiled survey respondents. uSamp is based in Los Angeles, with five offices throughout the United States, Europe and Asia. The company has more than 200 team members worldwide. uSamp was No. 213 on the 2012 Inc. 500|5000 exclusive ranking of the nation’s fastest-growing private companies and is recognized on the 2011 and 2012 Forbes’ America’s Most Promising Company list.
For further information, please visit www.usamp.com.
About Merlien Institute
Merlien Institute is a leading events and publishing company with a mission to efficiently respond to the information and networking needs of insight, marketing research and innovation professionals. It is committed to broadening the exchange of best practices through a multitude of information generation and networking channels including small and large scale events, exhibitions and powerful publishing channels.
For further information, please visit us at www.merlien.org.