Research and Markets: Animation Industry in China: Strategies, Trends & Opportunities 2013

DUBLIN--()--Research and Markets ( has announced the addition of the "Animation Industry in China: Strategies, Trends & Opportunities 2013" report to their offering.

The cost of labor in China is one of the lowest in the world. This coupled with the large pool of animators is attracting animation outsourcing to China. China probably has the largest number of animators in the world and the country is attracting large amounts of post-production jobs.

China has seen a proliferation of the broadcasting industry. Earlier Chinese viewers had only one option. Currently there are hundreds of television stations spread across China, which compete with one another.

The leading studios have made large scale investments in training employees and attracting and retaining talented animation professionals, who include artists, directors and production staff. The key factor which is driving the flow of outsourcing of animation jobs to China is the low cost labour as well as the availability of a large talent pool of animation professionals.

The rapid export growth of animation content can be attributed to the emphasis on originality and creativity among Chinese animators. The industry previously operated as an outsourcing destination for overseas studios. But the industry over the recent past has restructured itself with a shift in focus to creating original animation productions and ownership of Intellectual property.

Chinese animation has started to gain acclaim around the world, becoming increasingly popular in Southeast Asia and the Middle East. A popular Chinese cartoon called Pleasant Goat and Big Big Wolf has been translated into 17 languages and shown in over 50 countries and regions.


Chinese animation industry produces about 266,600 minutes of animation content every year. Foreign animation films dominate the market with more than 60% of television animation being of foreign origin. In China, there are about 8,000 animation studios. The key animation industrial bases in China are Hangzhou, Shenzhen, Shenyang and Wuxi. The Chinese animation industry is growing at the rate of about 10-15% YoY. The cost of outsourcing one episode of animation work to China is about US$ 60,000 - 70,000.

Key Topics Covered:


  • Animation in Asian Societies
  • Establishment of Local Animation Industry
  • Drivers for Success
  • Models for Animation financing in Asia
  • Copyright Chain in Asia
  • Influence of Foreign Animation Styles
  • Trends in Animation Production in Asia
  • Animation Co-Productions in Asia
  • Collaboration among Asian and Foreign Animation Studios
  • Controversies Surrounding Foreign Animation
  • Animation Studios in Asia


  • Current State of the Industry
  • Chinese Market for TV Animation
  • Business Models of Animation Studios in China
  • Size of the Chinese Animation Industry
  • Statistics on Animation Studios in China
  • The Risks
  • Future Outlook
  • Strategies for Animation Studios in China
  • Animation Studios in China
  • Figures and Tables

For more information visit


Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Multi-Media


Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Multi-Media