LOS ANGELES--(BUSINESS WIRE)--Celebrated TV stars and new moms Tia Mowry-Hardrict and Tamera Mowry-Housley announced today the launch of their new product line, Need™ — healthy, innovative products for moms and moms-to-be. The first product in the line is MILKY!™, a 2.5 ounce, lactation-enhancing herbal tea supplement created for moms who choose to breast feed. MILKY!™ will make its debut at Destination Maternity®, Motherhood Maternity® and A Pea in the Pod® stores nationwide this May.
MILKY!™ was originally featured on Style Network’s hit series “Tia & Tamera.” During the episode “Twinventors,” expectant mother Tamera became concerned that she would have difficulty producing enough breast milk for her son, a common but seldom discussed problem, which Tia also experienced. Tamera sought the advice of her maternity wellness expert, who recommended drinking fenugreek herbal tea. Neither sister liked the taste of the tea and desired a more convenient way to consume it. After much experimenting, they came up with their own great tasting recipe and set out to develop a healthy and all-natural product to assist all breastfeeding women including those coping with milk production issues. They partnered with a leading food scientist to refine their own unique formula into a quick and great tasting alternative: MILKY!™.
When consumed twice daily, MILKY!™ increases both the quality and quantity of breast milk a mother produces. Moms can say goodbye to brewing and consuming a cup of harsh-tasting fenugreek tea three times a day and can now enjoy the same benefits with a delicious strawberry flavor and on-the-go convenience of MILKY!™.
Tia and Tamera shared, “We are passionate about helping mothers who, like us, have wanted products that would make pregnancy easier and would help with our newborn babies — but what we needed wasn’t available. We set out to create a new line of products for today’s generation of modern women. Need™ provides healthy, innovative and necessity-driven solutions for new and expectant moms and their children.”
“We are thrilled to partner with Tia and Tamera on this exciting launch and to be the exclusive retailer of Milky!,” said Chris Daniel, President of Destination Maternity Corporation. “Tia and Tamera’s transition to motherhood has sparked a new way for them to connect with fans and we think nursing moms everywhere will be enthusiastic about this unique and compelling product.”
In addition to MILKY!™, Need™ plans to launch many other pregnancy to preschool products for expectant and new moms, babies and toddlers, including skin care, personal care, supplements, snacks, apparel and accessories.
For more information on Need™, please visit www.needbrands.com.
Consult your healthcare provider about the use of herbs when nursing a baby. NOT FOR USE DURING PREGNANCY.
ABOUT TIA AND TAMERA:
Tia Mowry-Hardrict and Tamera Mowry-Housley have been captivating audiences for over 15 years. The identical twin sisters got their start starring on the hit '90s television series “Sister, Sister.” They currently star on the hit Style Network docu-series “Tia & Tamera.” Tia and Tamera have continued to build an incredibly strong and loyal following since their first television appearance in 1994, and their personal brand has become known as truly inspiring, trusted and wholesome for the millions of women who have grown up watching the sisters on TV.
ABOUT DESTINATION MATERNITY:
Destination Maternity® is the home of the world’s leading maternity brands Motherhood Maternity® and A Pea in the Pod®. It is a one-stop shop for the most extraordinary selection of maternity fashion, accessories and everything imaginable for the pregnant woman. For store locations or to shop online, visit destinationmaternity.com.
Tia and Tamera photo link: http://wdrv.it/10N5hvI