PORTSMOUTH, N.H.--(BUSINESS WIRE)--Annik Technology Services, a leading market research & analysis company today announced a partnership with Mobile Posse, the leader in mobile home screen messaging. The Annik - Mobile Posse partnership will provide brands and researchers direct access to 15 million consumers who, through Mobile Posse’s pre-loaded software, have opted in to receiving simple compelling studies right on their phone’s home screen.
“For the first time, researchers will have unfettered access direct to the mobile phone user’s home screen without going through a panel, emails or texting,” said Rudy Nadilo, Senior Partner, Global Research Practice at Annik.
“When you combine Annik’s market research delivery expertise with Mobile Posse’s 15 million cell phone customers you have a really exciting way to do research in a whole new way,” said Greg Wester, Executive Vice President at Mobile Posse.
Mobile Posse’s 15 million subscribers are comprised of Verizon Wireless, MetroPCS, U.S. Cellular and several other mobile operator’s feature phone and smart phone users. Mobile Posse can target their mobile phone subscribers through passive information collected from each phone, including carrier, the phone’s language mode (Spanish or English), model, phone features and the approximate purchase date. Mobile Posse can also target by the phone owner’s age, gender and primary zip code. For more information, visit http://www.anniksystems.com/MobileResearch.aspx or email mobile@anniksystems.com.
About Mobile Posse
Mobile Posse, Inc. is the leading provider of next-generation mobile marketing, CRM and research solutions for the home screen. Mobile Posse enables advertisers, content providers, research organizations and wireless carriers to proactively reach consumers through the prime real-estate on the mobile phone. The first company to commercially launch graphically-rich and interactive home screen programming in North America, Mobile Posse delivers a superior experience for consumers and industry-leading results for marketers. Mobile Posse powers home screen content and advertising delivery solutions for leading national and regional wireless carriers. Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, VA, with offices in New York and San Francisco. For more information about Mobile Posse, please visit http://www.mobileposse.com.
About Annik
Annik partners with leading research companies who do market research and surveys, marketing analytics, to deploy highly efficient, high quality global research. As the leader in providing innovative global research solutions to clients around the world such as KantarHealth, GFK, IPSOS, Milward Brown, NPD, Microsoft, Lieberman and comScore, Annik’s services are delivered through a combination of deep research domain expertise and the latest technologies. Annik partners with clients to optimize data collection, increase data quality and deliver efficiencies through report and workflow automation. For more information, visit www.anniksystems.com.
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