Hot Models, Hot Swimwear, Cool Miami Beach

Fashion Pack Flock To Miami Beach for a Week of Swimwear Shows, Expos and Parties July, 19-23

MIAMI BEACH, Fla.--()--Miami Beach is ramping up the style stakes this summer with the fashion calendars’ avidly anticipated swimwear events — most notably the massive SwimShow and glitzy Mercedes Benz Fashion Week Swim and FUNKSION. Already established as a hub for hot fashion, Miami Beach Swim Week is bigger than ever this year with the city expecting thousands flocking here for a week of fashion and fun in the sun.

The Miami Beach Convention Center will house the 2013 SwimShow funded in part by the Miami Beach Visitor and Convention Authority (MBVCA). SwimShow is the largest swimwear tradeshow in the world featuring nearly 2,000 brands who will offer a sneak peak of the latest styles for the coming season. “It’s only natural that Miami Beach would serve as the swimwear industry’s fashion destination,” says Grisette Marcos, Executive Director of the MBVCA. “Miami Beach’s year round warm weather and influx of international designers makes it the ideal place to catch a glimpse of the most current swimwear styles,” she added. The show runs from July 21-24 and is expected to draw around 9,500 attendees.

The five-day Mercedes Benz Fashion Week Swim event will see an all-time high number of designers showcasing their newest collections, the hottest parties happening each evening and a cooler-than-ever audience of top celebrities, fashion icons and industry executives in attendance.

If you want to shop, head over to Collins Park on 21st Street and Collins Avenue for the FUNKSHION Sample Sale, open to the public on Sunday 7/22 from 12-8pm. The event is hosted by Gilt City and features designs by Liza + Tara, Maya Swimwear, Showroom 305, and more. The tent will have events set up throughout the weekend and will also be offering a free yoga class by Green Monkey on Sunday at noon.

Miami Beach’s week of swimwear events kicks off on July 19 with several opening parties. Soho Beach House will kick off Miami Swim Week with a Trina Turk BBQ and Style Saves Runway show at 9:00 PM. The Raleigh will host the opening night event for Fashion Week Swim from 8-12pm. Over the course of the week, more than 30 designers including Aqua Di Lara, Beach Bunny Swimwear, BCBGMAXAZRIA, Diesel, Kooey Australia, LUXEBy Lisa Vogel, Mara Hoffman Swim, Norma Kamali Swimwear, True Religion Swimwear and Zingara will send the hottest models in town down the runways.

Of course, as all fashionistas know, a great fashion week is about more than just the shows…. It’s also about the parties! For the best networking, the iconic Delano Hotel will be the place to see and be seen from 10-12pm on Thursday, July 19, as Ocean Drive magazine throws its July/August cover party hosted by Jessica Gomes. On Friday night, fashionable fun can be found at the Salon Allure Opening Party at the W South Beach, where a mix of designers, celebrities and leading industry executives will get a first look at more than 50 designer swimwear and resort lines for 2012 over cocktails, live music and special performances. Fashion fans looking to strut their stuff and see cutting-edge swimwear designs can head to HIGHBAR on Sunday, July 22 for the Icon Pool Party. Close out the week, Brazilian Style. On July 23rd, the Brazilian Association of Fashion Designers (ABEST) will present +Beach Brasil at SLS South Beach. The group will showcase the collection that features 17 of Brazil’s hottest brands, including Água de Coco by Liana Thomaz, Amir Slama, ANK Swimwear, Brigitte, Cia, Marítima, Cecília Prado Mare, Clube Bossa, Dalai Beachwear, Jo de Mer, Larissa Minatto, Lenny, Poko Pano, Salinas, Skinbiquini, Treza, Triya and Vix Swimwear.

Inspired by the swimwear fashion shows and want to suit up and top up your tan? Miami Beach is home to some of the most fashionable pool-side hangouts and beaches around. The high-design oasis that is the HIGHBAR at the Dream South Beach Hotel offers spectacular 360° views of Miami Beach and its secluded seating areas give pool-goers the chance to relax in peace. For the best views of downtown Miami and the marina head to the Mondrian South Beach. Uniquely designed by Marcel Wanders, Mondrian’s main swimming pool is surrounded by sun-soaked lounge pillows, lush gardens hung with hammocks and landscaped into a labyrinthine trail with lounge areas, secret pathways and “kissing corners.”

Already a celebrity hot spot, Miami Beach is expecting paparazzi frenzy at some favorite celeb hotspots including Prime One Twelve and quite appropriately, the pool at the Delano where Hollywood starlets strip down and cool off.

So while the rest of the country continues to struggle to find some relief from the heat, Miami Beach – for many reasons - is the coolest place to be in July.

Full details on SwimShow can be found at

About Miami Beach

With an average year-round temperature of 75 degrees, Miami Beach has an unrivaled reputation for culinary offerings, nightlife, culture, fashion, and luxurious hotels. Also a popular destination among travelers, Miami Beach was recently ranked by Trip Advisor as number one on its Top Winter Sun Vacation Rental Getaway Destinations for 2011 list and was included on both the Top 25 Beaches in the World and Top 25 Destinations in the U.S. lists. Boasting seven miles of breathtaking beaches, Miami Beach is easily accessible from the Port of Miami and Miami International Airport. The City of Miami Beach has just been named one of the top cities worldwide for 'walkability' and is equally easy to navigate by bike or by boat. Home to unique museums, to the New World Symphony and Miami City Ballet, to over 17,000 luxury, boutique and resort hotel rooms, 12 public parks and to the Miami Beach Convention Center, Miami Beach is a destination for all seasons. Miami Beach is like no other place in the world!

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Hill+Knowlton Strategies
Andrea Thompson, 305-443-5454


Hill+Knowlton Strategies
Andrea Thompson, 305-443-5454