CHICAGO--(BUSINESS WIRE)--NASCAR Car Wash (NCW), of Chicago, IL, today announced the formation of its new marketing division, Amazing Racing Communications™. NCW is the exclusive developer of NASCAR themed car washes in North America and the U.S. territories. NCW launched three branded car washes in the Chicago market in September, 2011, and has another nine new builds in its pipeline, in the following locations:
- Joliet (1st & 2nd),
- Aurora (2nd),
- St. Charles,
- Chicago (1st & 2nd)
In addition the company is finalizing five additional acquisition/remodel projects, which will bring the company’s properties to a total of 17 NCW branded facilities by the end of 2012.
Steve Timmer, a long time car wash operator, serves as President and Chief Operating Officer in the Mid-West market.
In today’s announcement, NCW unveiled its new division “Amazing Racing Communications” (ARC), headed by President Cheryl Snapp Conner. Conner is also Managing Partner of Snapp Conner PR, Salt Lake City, UT, the agency that handles all PR and social media for the growing network of NCW properties nationwide. ARC will manage and oversee all marketing, advertising, public relations, media and social/viral media for the NCW properties, working in conjunction with NASCAR for the total brand experience.
“We have fully baked our concept for utilizing the exceptional strength of the NASCAR brand,” said Dan Dyer, Chairman and CEO of NCW. “To that end we are bringing together our various partners in order to grow our car wash locations nationally and as quickly as possible in 2012 and 2013. We’re giving our customers the best car wash experience available and bringing the unique and full experience of NASCAR forward.”
“We’re pioneering our exciting and game changing customer loyalty program called the 'NASCAR Driver Pass' that is central to the NASCAR Car Wash customer’s value add,” he continued.
“Cheryl Conner, has been on board as a consultant of NCW since nearly day one. We are very excited to have her unique talents in this division which will take our company to its full potential over the next several years.”
In keeping with NASCAR’s legacy as one of the most powerful and highly-respected American brands, NASCAR Car Washes will offer the utmost in innovation, allowing NCW customers to enjoy a true winning experience, Dyer said.
About NASCAR Car Wash
NASCAR Car Wash is the DBA of 1903 Car Wash Company, LLC, NASCAR’S exclusive car wash industry partner in North America and U.S. Territories. For more information and to attend our weekly webinars, please visit our website: www.nascarcarwash.com.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR fans are the most brand loyal in all of sports: More Fortune 500 companies participate in NASCAR than any other sport.