Citrix Goes Hollywood with GoToWebinar Premier Event

High-Impact, Multimedia Webcasting Service Brings the Power of Large Scale Web Events to New Markets

SANTA BARBARA, Calif.--()--Citrix today announced the availability of its new multimedia webcasting service, GoToWebinar Premier Event, enabling the company to support large scale web events for up to 20,000 attendees, as well as expand its reach to new and diverse consumer markets. Now markets of all size and type – movie, music and entertainment; schools and universities; community town halls and more, can easily host large scale, multimedia webcasts using streaming video and audio with pay-per-event pricing and dedicated support before, during and after the event. The new webcasting service also provides access from any location, enabling mobile workers to join webcasts from PCs, Macs, as well as iPhone, iPad, Android and Blackberry devices.

An easy-to-use, highly scalable and fully managed solution, GoToWebinar Premier Event complements the company’s GoTo cloud services and positions Citrix as a leading provider for all collaboration needs.

“With GoToWebinar Premier Event, we’ve added a touch of Hollywood to our webinar service while retaining the familiar Citrix value, ease of use and great user experience. Now organizers across a limitless range of markets and services can stage scalable, impactful productions,” said Bernardo de Albergaria, VP and GM of Collaboration, Citrix.

GoToWebinar Premier Event allows organizers to broadcast to a larger consumer or business-focused audience, reducing the communication and travel costs usually incurred when assembling larger size audiences. The new webcasting solution also offers a rich feature set that helps with tracking registration, attendee support and reporting, as well as lower costs-per-lead for sales and marketing.

Organizers in all market sectors can enhance engagement with their audiences: human resource professionals can efficiently communicate critical employee information and reach employees on a more personal level across distributed organizations; sales and marketing professionals can lower costs-per-lead by holding social media webcasts in one city while simultaneously broadcasting to thousands of attendees in cities across the globe; financial professionals can reach shareholders with secure business updates in real time, whether reporting from Shanghai at 7am, or Wall Street at 3pm; and in this election year, candidates can use GoToWebinar Premier Event to reach thousands of people and increase their voter reach through virtual town hall meetings.

Additional features:

  • Dedicated support: Fully managed solution with attendant support before, during and after each webcast
  • No downloads: Simple to connect and join
  • Multimedia capabilities: Streaming audio and video, with optional telephony integration
  • Flexible pricing: Pay-per-event and package pricing options
  • Customized, flexible: Custom registration and branding options
  • Recording and distribution: Automated recording allows users to share/post the webcast within one hour of the event
  • Interactive tools: Host Q&As and include polling
  • Reporting: Access dashboards and reporting tools
  • Accessible from any location: Join from PC or Mac, or iPhone, iPad, Android and Blackberry Playbook mobile devices
  • Secure solution: Robust security

Citrix Offers “One Stop Shop” Solution to Help Companies Collaborate

The addition of GoToWebinar Premier Event to the Citrix portfolio further extends the company’s commitment to being the “go to” complete solution for collaboration needs. In the past year, Citrix has delivered innovative services to enable seamless experiences for today’s distributed and mobile workforce. The company has enabled people to connect, communicate and share from any location and with any audience using new collaboration services that include GoToMeeting HDFaces high-definition video conferencing; Podio, a collaborative work platform for teams; ShareFile, for file sharing and storage; and the Citrix GoTo Developer Center for access to APIs to build integrations with GoToWebinar, GoToTraining and GoToMeeting. Citrix offers a complete collaboration solution through a range of easy-to-use tools that deliver an elegantly simple experience for managing today’s workstyles and collaborating more efficiently. For more information, visit

Customer Use Case Examples

  • Entertainment: Promote high-impact productions to a local or global audience
  • Human Resources: Effectively communicate timely or critical information to employees
  • Finance: Reach shareholders in cities across the globe
  • Marketing: Promote your products and services in Hollywood style

Analyst Comments

“With GoToWebinar Premier Event’s addition to the Citrix portfolio, Citrix customers can now host larger webinar events with the convenience of working with a familiar, trusted provider. Citrix is expanding the scope of communications and meeting options for its customers, offering new capabilities for GoToWebinar users, while also creating new vertical market opportunities for the company.” Alan Greenberg, senior analyst and partner, Wainhouse Research

Pricing and Availability

For more information about GoToWebinar Premier Event, including pricing options, click here.

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About Citrix

Citrix (NASDAQ:CTXS) transforms how businesses and IT work and people collaborate in the cloud era. With market-leading cloud, collaboration, networking and virtualization technologies, Citrix powers mobile workstyles and cloud services, making complex enterprise IT simpler and more accessible for 260,000 organizations. Citrix products touch 75 percent of Internet users each day and it partners with more than 10,000 companies in 100 countries. Annual revenue in 2011 was $2.21 billion. Learn more at

Citrix Online Services Division provides a portfolio of GoTo cloud services that enable people to work from anywhere with anyone by providing simple-to-use cloud-based collaboration, remote access and IT support solutions for every type of business. Whether using GoToMeeting to hold online meetings, GoToWebinar to conduct larger web events, GoToTraining to train customers or employees, Podio to access or create apps and set up workspaces to get work done, GoToMyPC to access and work on a remote Mac® or PC, GoToAssist to provide IT support and management or ShareFile to securely share files, documents and data, businesses and individuals are increasing productivity, decreasing travel costs and improving sales, training and service on a global basis. For more information, visit

Citrix®, Citrix Synergy™, GoToMeeting®, GoToWebinar®, GoToTraining®, GoToMyPC®, GoTo Assist®, ShareFile®, Podio™ and HDFaces® are trademarks or registered trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.


Online Services Division
Zoe Kine, 415-489-4230


Online Services Division
Zoe Kine, 415-489-4230