Bloomberg and Reuters Feature Domain Name Price Index Created with Sedo Market Data

Leading Financial Information Web Sites Validate Investment Potential of Domain Name Market by Publishing IDNX

IDNX as displayed by Bloomberg Professional(R) showing historical domain market data from January 31, 2006 to February 29, 2012. (Graphic: Business Wire)

CAMBRIDGE, Mass.--()--The largest Internet domain name marketplace and monetization provider, Sedo, today announced that Bloomberg and Reuters have added IDNX, the industry’s leading domain price index, to the financial markets covered on their respective Web sites. This validates the economic relevance and investment potential of domain names, and makes the domain market more transparent for investors.

IDNX provides critical insight into the current market value of domains, domain industry trends, and the risk-return ratio of domains as a financial asset. Using real estate economic methodology to index more than 200,000 domain transactions since 2006, IDNX exhibits strong correlation with broader economic indicators, substantiating the long-held assumption that domains are as much an economic asset as real estate, stocks or shares.

“It is gratifying to see people realize that domains are a valid investment option,” said Thies Lindenthal, the MIT researcher and economist who created IDNX and serves as Product Manager for Pricing at “Internet entrepreneurs and domain industry professionals have long recognized fluctuations in domain value that parallel the economy as a whole, but unlike most other markets, these changes were not being tracked. IDNX provides the insight needed to make educated investment decisions. I am thrilled that Wall Street is taking the virtual investment space seriously, and that they are looking to the domain market for insight.”

When compared to other financial indicators such as the NASDAQ or the stock price of internet giant Google, IDNX clearly shows that the trend lines for these indices follow the same path as the trend line for the domain market. Updated monthly, IDNX has shown consecutive growth over the past five months and reached historical highs in March 2012, indicating a full rebound from 2011’s financial crisis, and suggesting that the remainder of this year could see even stronger figures.

“This is the first index of ‘virtual real estate’ constructed using the same types of econometric techniques that have been pioneered for tracking prices of ‘real real estate’ and that work well in that context. I think this is a great next step into the new frontier!” said Professor David Geltner, Director of Research at MIT’s Center for Real Estate.

IDNX is currently available on Bloomberg and Reuters under IDNX <Index> and .IDNX, respectively. As with all indices featured on their sites, IDNX can only be viewed by those with valid Bloomberg or Reuters accounts. To view and interact with IDNX now, go to

About IDNX

Developed by Massachusetts Institute of Technology (MIT) researcher Thies Lindenthal, IDNX is the first scientific grade price index for the domain market, and is based on over 6 years of Sedo transaction data. IDNX takes into account the inherent quality of domains, and compares the trends in transacted domains to those of other economic indices such as the NASDAQ, bringing more transparency to domain markets. It provides a reliable benchmark for domain name investors and novices alike to determine price trends, investment opportunities, and the value of domains as an economic asset.

About Sedo

Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and with offices in London, England and Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 15 million listings. The success of Sedo's model has attracted a global membership base of more than 1 million domain professionals.

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fama PR for Sedo
Mike Reilly, 617-986-5008

Release Summary

Sedo announced that Bloomberg and Reuters have added IDNX, the industry’s leading Internet domain name price index, to the financial markets covered on their respective Web sites.


fama PR for Sedo
Mike Reilly, 617-986-5008