Bjorklund was previously Vice President of Business Development for Ultrasonix, Inc., which like Insituvue is a point-of-care medical technology company. He has also served as National Sales Director-Hospital Business for RF Technologies and Regional Sales Manager-Midwest for SonoSite, Inc
“Joe Bjorklund is a highly experienced executive who has already been instrumental in the growth of two leading medical imaging companies,” said Karl Im, Insituvue President and CEO. “His addition to our team positions Insituvue and our Sonic Flashlight™ technology to reach their full market potential.”
The Sonic Flashlight™ device uses ultrasound to provide clinicians with a better view into the body during interventional procedures such as inserting PICC, CVC and PIV catheters.
Via a transducer probe, the device utilizes breakthrough technology to create a three-dimensional image. The clinician does not have to look away from the procedure as with traditional ultrasound devices since the see-through image is in the line of sight, at the patient's skin surface. This improves accuracy and efficiency, plus expedites the training curve for ultrasound-guided procedures.
The first version of the product to be developed is a pole unit mounted that can be powered by battery or AC.
A more compact, less-expensive handheld version of the same technology will be introduced later. It is designed to be easily carried from patient to patient by hand or in a holster, providing a convenient tool for first responders and private practices.
Standard Sonic Flashlight™ device features include controlling the focal depth in the image; adjusting the gain, and selection of presets for common procedures.
Benefits of the Sonic Flashlight™ device include:
- Reduced procedure time
- Less patient discomfort
- Fewer procedural errors
- More economical way to meet current procedural guidelines
Insituvue is also developing software tools that will offer new capabilities beyond the Sonic Flashlight™ technology's standard feature set, and some currently not available in any device.
Insituvue is commercializing the Sonic Flashlight™ technology developed by George Stetten, M.D., Ph.D., Professor of Bioengineering, University of Pittsburgh, and Research Professor of Robotics, Carnegie Mellon University. Although still in startup mode, the company has already established a global presence through strategic partnerships with well-established corporations in Asia and Europe and established supply and distribution chains to rapidly manufacture and sell the company's Sonic Flashlight™ products worldwide. The company’s products have not yet been evaluated by the FDA.