CINCINNATI--(BUSINESS WIRE)--Lasya, Incorporated has entered into a strategic partnership with Maxey Cosmetics, makers of the advanced cosmetic eyeliner Maxeylash Maintenance, with operations in Estonia and the Czech Republic. This partnership will facilitate a global distribution of Lanterna, the cosmetic alternative to hydroquinone-containing products. Lanterna contains deoxyArbutin, shown to be ten times more effective and significantly safer than its prescription counterpart.
Maxeylash Maintenance is a unique lash conditioner, designed to protect and condition eyelashes and enhance their appearance. Maxeylash Maintenance is formulated with Black Sea Rod Oil, a natural marine extract and innovative alternative to the prescription drugs used on lashes in the past. “The Lanterna product with its safer, more effective deoxyArbutin component was a natural fit for us,” says Dr. Kirk Maxey, Maxey Cosmetics’ President. Dr. Maxey is also the founder and CEO of Cayman Chemical, a global biomedical research company with $25 million in revenue that is a key manufacturer and supplier of deoxyArbutin to Lasya, where he is a member of the Board of Directors.
“This provides an excellent opportunity for growth on a global scale,” says Mitchell de Long, CEO of Lasya, Inc. “Maxey Cosmetics has operations on the ground in geographies that would otherwise be almost inaccessible to us, and we can in turn use our sales force to more rapidly bring to market Maxey’s new Maintenance product.”
Adds de Long, “We are committed to creating global partnerships to more rapidly bring our products to the world’s consumers, and we anticipate the announcement of other international partnerships later this year.”
Requests for additional information and wholesale inquiries can be directed to Amanda Greatens, Chief of Sales and Marketing, at AmandaGreatens@Lasyainc.com, or via the company website, www.Lasyainc.com. Additional info about Maxey Cosmetics can be obtained by contacting Blake Bolick at blake@maxeycosmetics.com or via the company website, www.maxeycosmetics.com
Lasya, Incorporated was named after Lasya, the Tibetan Goddess of Beauty and Dignity of the Body. She is traditionally depicted wearing white clothing and carrying a mirror, and obtains her power from the light of the sun and of the moon. The management team of Lasya, Incorporated has a combined total of over eighty years of skin science research and product development experience, and is committed to bringing safe and effective cosmetic products to the market and the people who need them.
Maxey Cosmetics was founded in 2007 as a new kind of cosmetics company dedicated to a cosmeceutical approach to health and beauty. We apply a deeply scientific understanding of the physiology supporting natural health, and apply this to the creation of cosmetic products that have real value. It is this emphasis on substance over superficiality that makes us different: We Are Where Science and Beauty Meet.
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