DALLAS--(BUSINESS WIRE)--Room Key, the new hotel search venture owned by six of the world’s leading hotel companies, today announced that Best Western International has signed on to join Roomkey.com as its inaugural commercial partner.
Room Key, founded by Choice Hotels International (NYSE: CHH), Hilton Worldwide, Hyatt Hotels Corporation (NYSE: H), InterContinental Hotels Group (NYSE: IHG), Marriott International, Inc. (NYSE: MAR) and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation (NYSE: WYN), or their respective affiliates, announced its launch on January 11, 2011. The Company’s online hotel search engine, Roomkey.com, provides travelers with a tailored hotel shopping experience through an uncluttered and trustworthy site. It will give consumers confidence that they have made the right choice by providing accurate hotel information straight from the source. From searching through to booking directly with the hotel, Roomkey.com enables consumers to search, book and relax.
John F. Davis III, Chief Executive Officer of Room Key commented, “We are thrilled to welcome Best Western and its 4,000 hotels to Room Key as our inaugural commercial partner. We were confident that this venture would hit the ground running, and the early addition of Best Western underscores the significant benefits that this innovative resource provides to both consumers and our hotel partners’ owners and franchisees. We look forward to continuing to build scale quickly with the addition of other large, small and independent hotel companies in the coming months.”
Room Key welcomes other industry participants to join as commercial partners and benefit from its new, cost-effective booking channel.
About Room Key
Room Key is a new venture that has developed an innovative online hotel search engine, Roomkey.com, which provides the simplicity, transparency and breadth of choice consumers expect from a search engine, while delivering the flexibility, accuracy and assurance consumers expect from the hospitality industry. Room Key was founded by six of the world’s leading hotel companies – Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International and Wyndham Hotel Group – and is led by a highly regarded management team.