NEW YORK--(BUSINESS WIRE)--House Party, Inc., a leading social media company that combines digital media and word-of-mouth marketing with brand-inspired, in-home events, today announced the hire of Chris Maher as CEO to lead the company in its next phase of growth and evolution into the social media space. Maher, who most recently served as CEO of eBureau and previously led Experian Hitwise as President, comes to House Party with proven expertise in partnering with Fortune 500 brands to help them better market, advertise and sell to consumers.
House Party puts brands into the hands, homes and conversations of consumer brand advocates through its passionate member-based community, proprietary digital platform and authentic, memorable in-home events. Under Maher’s leadership, House Party will further drive brand-centric consumer interaction across social platforms to create a lasting emotional connection between consumers and brands.
“House Party has been at the forefront of helping marketers finally harness and measure what they’ve long known to be the most powerful form of advertising – customer recommendations,” said Maher. “Now with our new platform we can help marketers unleash and verify that power like never before. I’m thrilled to join the very talented House Party team and help grow the business at this exciting time.”
Maher joins House Party as the company launches its enhanced digital platform, which integrates social media content sharing to drive consumer activation for brands and fuel the growth of the House Party community. The new platform will enable House Party to activate more influential brand advocates, amplify digital and offline word-of-mouth marketing, and boost campaign reach, engagement, and brand and sales lift.
“We believe this new platform will offer a more intuitive user experience for consumers that will propel House Party into the next phase of its growth and development, and we’re excited to have Chris on board to lead the way,” said House Party Founder and Vice Chairman Gene DeRose. “Chris has a wealth of leadership experience and a proven ability to grow and scale businesses that will be essential for the company in 2012 and beyond.”
To find out more about House Party’s brand offerings and to see which brands are currently hosting parties within our community, visit www.HouseParty.com.
About House Party
House Party is the leading social media company that combines digital, word-of-mouth and experiential marketing to build brands and drive sales. The company generates millions of consumer conversations and recommendations, online and off, through its passionate community of social influencers, proprietary digital platform, and memorable in-home events, for the world's best-loved brands.