NEEDHAM, Mass.--(BUSINESS WIRE)--Extreme Reach, Inc., a leading provider of video advertising management and delivery solutions, today announced the appointment of Nancy Lazaros as Chief Financial Officer, responsible for the overall financial management of the business. Reporting to Chief Executive Officer John Roland, she adds invaluable depth to the current management team and will spearhead the Company’s financial activities. Lazaros joins Extreme Reach from [x+1], a digital marketing company where she served as CFO.
Lazaros brings over 20 years of fiscal management experience with a proven track record as a CFO, most notably with companies at the intersection of media, technology and advertising. In addition to pivotal sector knowledge, Lazaros has diverse experience leading digital media companies through key growth stages from start-up and initial funding all the way through the initial public offering stage.
“As the demand to deliver video advertising campaigns across media is accelerating, Extreme Reach is well-positioned to continue to build on our proprietary cloud-based platform. Nancy will be instrumental in helping manage our financial growth including bank financing, new capital and M&A,” said John Roland, chief executive officer of Extreme Reach. “Nancy brings a crucial combination of traditional, online and mobile advertising experience together with a proven-track record of helping lead and manage expanding companies.”
Lazaros joins as the Company continues to build momentum and accelerate its leading-edge pure-digital ad delivery platform. Extreme Reach is experiencing rapid financial and customer growth, posting several years of hyper-growth while concurrently expanding its sales and service offering in key market locations across the U.S.
“I was innately drawn to the vision and leadership of Extreme Reach. Video advertising is ripe for such a smart, digital video platform that can simplify and enhance multi-screen delivery. Extreme Reach has developed a technology and service solution that has centralized video advertising distribution and management. I look forward to joining Extreme Reach during this period of rapid growth,” said Lazaros.
Lazaros most recently served as CFO for [x+1], a digital marketing company where she headed its Finance, HR and Operations functions and led the company through multiple rounds of capital funding. Prior to that, Lazaros was CFO of Third Screen Media, a mobile ad-serving platform and network and was instrumental in the successful sale of the company to AOL. Lazaros also served as CFO of @Plan, an online research and planning software and services provider, which she helped launch and successfully saw through to an initial public offering within the first two years of operations. She also played a key role in the sale of the company to DoubleClick at a valuation exceeding $100 million. Prior to @Plan, Lazaros served in management roles for Popcorn Channel, RHI Entertainment, General Electric Capital Corporation and Vestron.
About Extreme Reach
Extreme Reach is the leading provider of video advertising management and delivery solutions that span all video media. The company’s unique pure-digital ad delivery network is the world’s largest for video advertising. It directly connects more than 2000 advertisers and agencies with hundreds of production houses and more than 17,000 media outlets. The Extreme Reach video platform unifies video advertising campaigns by simplifying their management, distribution, serving and tracking across all video media, including: TV, web, out-of-home and mobile. The company is headquartered in Needham, Mass., with offices in New York, Chicago, Los Angeles, Detroit, Dallas, Toronto, Seattle and Louisville. For more information, visit the Extreme Reach website: extremereach.com.