LOS ANGELES--(BUSINESS WIRE)--Shazam®, the world’s leading mobile discovery company, and Twentieth Century Fox have teamed up to launch the first movie promotion campaign that leverages Shazam for TV to engage fans. Using the Shazam smartphone app, you can access exclusive content from the new chapter in the blockbuster Alvin and the Chipmunks movie franchise, Alvin and the Chipmunks: Chipwrecked, including:
- A limited-time free download of the film’s hit single, “Vacation,” performed by Alvin and the Chipmunks
- An extended Alvin and the Chipmunks: Chipwrecked trailer
- Additional clips from the movie
- A link to buy the first two Alvin and the Chipmunk movies on Blu-ray or DVD from Amazon.com
- A link to purchase tickets to Alvin and the Chipmunks: Chipwrecked
These Shazam/Chipwrecked uses will live on in your Tag List, providing access to the extras you can “snack on” anytime and anywhere, so you can engage with the movie even when you aren’t near a television. Additionally, with the Shazam Friends feature, you can share your interest in Chipwrecked with your friends on Facebook.
“We are excited to announce the launch of the first Shazam-enabled movie promotion working with Twentieth Century Fox and Alvin and the Chipmunks: Chipwrecked,” said David Jones, Shazam’s Executive Vice President, Marketing. “With Shazam for TV now being used for movie commercials on TV, fans have a fun, fast new way to learn and get more about movies they are interested in, see extended trailers and download content, such as songs, from the movie. Plus, it’s an easy way to buy movie tickets.”
“It’s incredibly exciting to be the first studio to incorporate an interactive mobile strategy using the Shazam App to promote Alvin and the Chipmunks: Chipwrecked,” said Ira Rubenstein, EVP Domestic Theater Marketing, Twentieth Century Fox. “Shazam gives us the opportunity to promote the movie through traditional marketing channels, as well as engage fans on mobile devices.”
The campaign runs today through end of December and the movie opens on December 16th.
With more than 165 million people using the service, Shazam is quickly becoming an integral part of the marketing mix for television shows, brands and now production companies around the globe who want to offer viewers a fun and engaging way to interact with their programs, commercials or movie promotions. When people use Shazam when watching TV, they have access to additional information, special offers and even exclusive downloads.
According to a US survey commissioned by Nielsen and Yahoo, 86% of smartphone users are engaged with their phones while watching TV. Shazam integrates social media allowing people to share their tags on Twitter or use the Shazam Friends feature to post their discoveries to their Facebook friends and see a real-time feed of what their friends are watching.
Shazam is the world’s leading mobile discovery company, enabling people to experience and share content across mobile devices and the Internet. With more than 165 million people using the service in 200 countries, Shazam has created a new way to learn about music, TV and brands and share finds with friends.
For people who don't yet have the Shazam application on their smartphone, it can be found on iTunes App Store, Android Market, Amazon App Store, AT&T’s AppCenter, Verizon VCast app store, Nokia Store, Windows Phone Marketplace, BlackBerry App World, and GetJar.
For daily music updates follow the Shazam Blog www.shazamers.com and @Shazam
Shazam Media enquiries: PR@shazamteam.com
The Shazam name and symbol are trademarks of Shazam Entertainment Limited.
About Fox Filmed Entertainment
One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Pictures, and Twentieth Century Fox Animation.
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