KXEN Makes World-Class Predictive Analytics Available to Marketing Professionals with the Launch of InfiniteInsight™ Express

Marketing professionals can build predictive models on-demand with no prior training in data mining techniques

Businesses can ask more what-if questions and optimize each and every customer conversation

SAN FRANCISCO--()--KXEN, the leading provider of predictive analytics for business users, today announced KXEN’s InfiniteInsight™ Express, the first predictive analytics solution specifically designed for self-service use by marketing professionals. InfiniteInsight™ Express enables marketing users with no prior training in data mining techniques to build and deploy world-class predictive models, giving marketers the power to optimize every campaign and every customer interaction.

KXEN’s flagship product, InfiniteInsight™, has brought orders of magnitude increases in agility and productivity to more than 400 of the world’s leading companies including Bank of America, Barclays, Cox Communications, Lowe’s, Meredith Corporation, Overstock.com, Rogers, Vodafone, and Wells Fargo.

Today’s business environment is becoming increasingly complex and fast-paced as the cloud changes the nature of customer relationships. Customers are demanding personalized interactions in real-time and the ease in which companies can introduce new products and offers across customer-facing channels is making the ability to put the right offer in front of the right customer at the right time increasingly difficult.

This complexity has resulted in an insight gap for marketers due to the time, effort and resources required to obtain solid predictive models. By empowering marketers to self-service their predictive needs, businesses can ask more what-if questions and optimize each and every customer conversation.

“With sophisticated [predictive analytics/data mining] features and thorough integration of wizard-driven automation, KXEN positions its [predictive analytics/data mining] tools as key enablers for maximum productivity by data-mining specialists and business analysts alike... KXEN focuses on expanding the use of [predictive analytics/data mining] within analyst communities, making them more productive and more responsive to business needs, as well as among business consultants with no particular knowledge of statistics,” wrote James Kobielus in the independent Forrester Research, Inc. report, The Forrester Wave™: Predictive Analytics And Data Mining, Q1 2010 (February 2010).

InfiniteInsight™ Expresspredictive analytics’ first-ever solution designed for marketers

With clicks and not code, marketing professionals can build world-class predictive models in minutes to optimize more granular marketing programs, respond quickly to competitive campaigns and to make sure that customer interactions are based on the latest information. InfiniteInsight™ Express’ extensive predictive modeling capabilities include:

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About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe’s, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

Contacts

KXEN, Inc.
Andrew Savitz, 415-904-4168
andrew.savitz@kxen.com

Release Summary

KXEN today announced KXEN’s InfiniteInsight™ Express, the first predictive analytics solution specifically designed for self-service use by marketing professionals

Contacts

KXEN, Inc.
Andrew Savitz, 415-904-4168
andrew.savitz@kxen.com