NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)--The 2011 Communicators Online Newsroom Survey Executive Summary is the result of a partnership between Business Wire and Bulldog Reporter. The objective of the survey was to identify inner practices and challenges on the part of nearly 500 communications professionals when building and maintaining an online newsroom.
"I've surveyed journalists for years. I know what they want from an organization's online newsroom," said Ibrey Woodall, VP of Web Communications Services for Business Wire. "Our goal now at Business Wire is to share realities that communicators face when managing that newsroom."
Although the online newsroom supplies company news and information to multiple audiences today, almost 90 percent of public relations professionals consider journalists to be the primary target. Consumers are next in line, concentrated on by almost 70 percent of practitioners.
Challenges prevail when generating content for an online newsroom, the survey suggests. Almost 30 percent of respondents feel they do not have enough resources to keep their online newsroom updated, while 12 percent do not have the control to self-publish content, and 10 percent are unable to integrate social media into their online newsroom. Less than one percent of communicators surveyed felt that expense was a hindrance.
The 2011 Communicators Online Newsroom Survey Executive Summary includes survey details and will be available at the Public Relations Society of America (PRSA) 2011 International Conference October 15-18 in Orlando, Florida. It can also be downloaded at http://www.bulldogreporter.com/2011-communicators-online-newsroom-practices-survey.
About Business Wire
Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.
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