LOS ANGELES--(BUSINESS WIRE)--Spivak Management announces Informercial Icon Ron Popeil’s new move from TV to social marketing.
Eric Ortner of Spivak Management announced today that TV and direct marketing pioneer Ron Popeil will expand his reach with a new free social media campaign on Twitter™ as he prepares to come out of “semi-retirement” to launch America’s Next Great Consumer Product.
For a limited time (through October 31st, 2011) Ron will offer his free opinion on whether an idea will "Fly or Fail" to Twitter users who follow @RonPopeil AND hashtag their tweets #PopeilFlyOrFail.
As one of Ron’s Twitter™ followers, you can tweet him (@RonPopeil) with what your new invention idea does and what everyday problems it purports to solve. (Ron is not interested in what your product invention is – but more importantly – what it does and what problem does it solve?) Ron will then reply and let you know the likelihood that your product will “FLY OR FAIL” - and it’s FREE! And as Ron jokes, “Not only is my opinion free to my Twitter™ followers, but there is no shipping and handling. LOL.”
Ron has been flooded over the years with countless requests from household entrepreneurs asking for advice on their product & marketing ideas. Now, using the power of social networking, he’s giving his opinion away free, to anyone who follows him, hashtags the tweet #PopeilFlyorFail, and explains what the product does and what problem it solves.
Background:
Ron Popeil has been on TV for more hours, on more stations than virtually any other personality in American TV history. His sales of products he’s invented and/or marketed have been in the billions of dollars. The Direct Response Infomercial Icon’s catalog has included: The Veg-O-Matic, Mr. Microphone™, Popeil’s Pocket Fisherman™, the Rhinestone & Stud Setter, the Chop-O-Matic, the Buttoneer, the Smokeless Ashtray, the Ronco® Electric Food Dehydrator, the Inside-the-Egg Scrambler™, GLH-9 (Great Looking Hair Formula #9), the Popeil Automatic Pasta Maker™, the Showtime™ Rotisserie and BBQ, Ronco’s Six-Star+ 25-Piece Cutlery Set, and so many more products. He’s demonstrated on TV in your home for over 50 years and is now adding the power of social media to his marketing focus.
“I have to admit that the world of social media is new to me … but any method that helps me reach my past or potential customers is of course useful to me in my marketing.” His last invention, the Showtime™ Rotisserie and BBQ, grossed over 1 billion dollars – just in the US alone.
Following the sale of his company, Ronco® in 2005, and having referred to himself at times as “semi-retired,” Ron is in the final steps of completing his greatest and best invention yet - a small, healthier fryer that can fry a 15 lb. turkey in only 46 minutes. The machine is so small, that the turkey is bigger then the machine! Of course, that’s where the invention comes into play. Ron’s new invention should be ready for the marketplace at the end of 2011 or the beginning of 2012.
It’s important to Ron that people who reach out to him for his opinion understand that his feedback is solely his personal opinion.
So, if you’re an amateur inventor, or you know someone who is, let them know about Ron’s free personal opinion offer. Contact Ron on Twitter™ today @RonPopeil and you can also interact with him on his (official) “Ron Popeil Fan Page” on Facebook.