NEW YORK--(BUSINESS WIRE)--WONKA®, creator of the world’s most incomparably imaginative chocolate bars, today announced a nationwide search for the legendary WONKA Golden Tickets. The news came with the unveiling of an extraordinary contraption dubbed the “WONKA Golden Ticket Choco-tabulator,” which creates 3D digital Golden Tickets, now on public display at Broadway & 44th in the store window of the Toys“R”Us Times Square in New York City.
A crowd of fans and media gathered to be among the first to see the Golden Ticket Choco-tabulator, a larger-than-life digital machine, nearly 16 feet wide and eight feet tall. The one-of-a-kind, custom-made contraption will be seen by millions of visitors during its three months in Times Square.
Partnering with WONKA to create this innovative invention was Syyn Labs. These wildly talented engineers were the creative force behind the OK Go! music video “This Too Shall Pass,” which became a YouTube sensation with more than 30 million views.
“The Golden Ticket Choco-tabulator was the perfect way to channel our enthusiasm for WONKA,” said Hector Alvarez, creative art director of Syyn Labs. “Each element was designed with true WONKA imagination in mind. We’re using more than 16,000 pieces of chocolate, cookies, toffee and peanuts, 5,000 particles of glitter pixels for the Golden Ticket, 350 custom laser-cut pieces, one infinity reflection mirror, and the whole machine, which is larger than three SUVs combined, weighs more than 1,000 pounds. From beginning to end, each chocolate ball will roll through 60 different turns and will be on public display through the holiday season.”
Made with real chocolate and other confectionary delights, the WONKA Golden Ticket Choco-tabulator incorporates a state-of-the-art 3D digital video screen with real-life visual and sensory effects. The latest technological tricks and some very intricate mechanics are used to create a mega-machine that reveals glimpses inside WONKA’s factory and a giant dose of chocolate fun. With each well-timed move, the engineering marvel works to produce an incredible 3D virtual image of the iconic WONKA Golden Ticket.
“The WONKA Golden Ticket Choco-tabulator is a one-of-a-kind work of art never before seen in a store window display,” said WONKA spokesperson Tricia Bowles of Nestlé USA Confections and Snacks. “During this special anniversary year for Willy Wonka, beloved through the stories and films, we are excited to have the world enjoy this technological masterpiece combining old school mechanics with cutting edge digital technology. It’s a fitting kickoff to the digital version of the timeless Golden Ticket promotion. WONKA chocolate fans can go online now for more information and a chance to find one of WONKA’s five Golden Tickets.”
The Golden Ticket Choco-tabulator is not WONKA’s first foray into cutting-edge digital technology. Earlier this year, WONKA unveiled an online peek inside the chocolate factory with the WONKA YouTube Channel at Youtube.com/WONKA, an interactive and fully immersive video experience, which gave consumers a 360-degree digital view of ribbons of white and milk chocolate waterfalls and floating caramel. The YouTube channel featured WONKA’s four signature flavors:
- Triple Dazzle Caramel Bar (creamy milk chocolate filled with buttery caramel and a dazzle of sea salt)
- Fantabulous Fudge Bar (velvety milk chocolate filled with decadent chocolate fudge)
- Scrumdiddlyumptious Bar – (toffee pieces, crispy cookies and crunchy peanuts wrapped in milk chocolate)
- Chocolate Waterfall Bar (ribbons of white chocolate swirled in milk chocolate)
Fans may see the machine come to life online as it produces a digital WONKA Golden Ticket, or enter the WONKA Golden Ticket promotion at WONKA.com/GoldenTicket. Behind-the scenes video of the machine’s construction later will be posted inside WONKA’s Imagination Room at Youtube.com/WONKA. Details about the WONKA Golden Ticket promotion and the Official Rules may be found at WONKA.com/GoldenTicket.
About Syyn Labs
Coined “The League of Extraordinary Nerds” by Fast Company magazine, Syyn Labs is a Los Angeles-based organization that fuses the worlds of technology and interactive sciences with artistic mediums to design and construct visually dynamic spectacles that inspire thought and provoke conversation. Boasting 30+ members, deriving from varied fields of study in the worlds of technology, engineering, computer science, robotics, architecture, science, performing arts and more, Syyn Labs first gained notoriety for their production of OK Go's award-winning, viral video “This Too Shall Pass” that has garnered more than 30 million hits. Syyn Labs has since been commissioned to cultivate multi-faceted programs for Google, Sears, Disney XD, LACMA, Wonka, Microsoft, Target and Endemol USA, to name a few.
About WONKA Chocolate
Designed to delight and tickle your tastebuds, WONKA chocolate is made with natural ingredients and come in four varieties. The two new varieties, Triple Dazzle Caramel and Fantabulous Fudge, join the WONKA chocolate collection: Scrumdiddlyumptious, made with toffee pieces, crispy cookies and crunchy peanuts wrapped in milk chocolate, and Chocolate Waterfall, with creamy white chocolate swirled in milk chocolate. Fresh from the Wonka factory, these fantastical filled chocolates are stuffed with delicious imagination.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in FORTUNE magazine for 14 consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50011084&lang=en