CARLSBAD, Calif.--(BUSINESS WIRE)--Carlsbad-native Appy Entertainment, creator of the hit franchises FaceFighter and Trucks & Skulls for iOS and Android, is pleased to disclose a fresh set of numbers and stats on the studio’s explosive growth. From downloads to revenue, every indicator is pointing “up” since the company’s successful transition to a free-to-play business model in Q2 2011.
Let’s cut to the chase:
- Led by the best-selling FaceFighter franchise, Appy titles have exceeded 10 million iOS downloads
- More than 114 million sessions of Appy games have been played, representing over 3.6 million hours of play time
- Sixty million FaceFighter bouts have been fought, with 1.5 million pictures of defeated friends, enemies, and celebrities uploaded to the company’s servers
- Since its release last November 2010, Trucks & Skulls has been Appy’s fastest-selling franchise, with more than 1.5 million downloads
- Downloads are up 340 percent in the 12 weeks since Appy began its pivot to freemium monetization with the release of Trucks & Skulls NITRO, compared to the previous twelve weeks
- Revenue has surged 100 percent in the last twelve weeks
- Appy’s games are currently downloaded more than 20,000 times a day
- Half million iPhone owners with Game Center accounts have played at least one game of Trucks & Skulls
- FaceFighter Gold, the Android version of FaceFighter, was downloaded 650 thousand times by Android users
Although a majority of the downloads took place before the free-to-play transition, numbers have surged since then – reaching the 10 million milestone months ahead of previous estimates.
“We started Appy because we envisioned a smartphone, tablet-driven future away from game consoles and dedicated handhelds. We made sure our games were touchscreen native, ridiculously fun for short sessions but deep enough to challenge grizzled console veterans,” says Chris Ulm, founder and CEO, Appy Entertainment. “With the rise of tablet computing, the paradigm shift to app stores and the upcoming ‘smart TV’ revolution, the social-mobile gaming revolution is just getting started!”
In the year ahead, Appy will continue supporting the FaceFighter and Trucks & Skulls franchises with additional content. The company will keep growing by adding staff and releasing new games, starting with an original IP in Q4 2011 – a social/mobile RPG.
For more information on Appy’s one-of-a-kind mobile games, please visit http://www.appyentertainment.com/home.html.
You can also read the official Appy blog at http://www.appygamesblog.com/
Social media links
Twitter: @appy
Facebook: https://www.facebook.com/pages/Appy-Entertainment/65812334055
YouTube channel for Appy: http://www.youtube.com/user/AppyEntertainment?blend=11&ob=5
YouTube channel for FaceFighter: http://www.youtube.com/user/AppyFaceFighter
About Appy Entertainment
Founded on Halloween 2008, Appy Entertainment is at the forefront of social media integration, multiplayer gameplay and user-generated content. Appy’s founders spent more than 20 years creating successful original IP that resulted in multiple hits over console and mobile platforms, with more than 10 million app downloads on iOS alone. Appy makes games everyone can play, including players of all skill levels, worldwide.
Appy’s other mobile games include the hits Trucks & Skulls, FaceFighter, Candy Rush, Zombie Pizza and Tune Runner.
Appy and the Appy logo are trademarks of Appy Entertainment, Inc. Other company and product names may be trademarks of their respective owners.