BURLINGTON, Mass.--(BUSINESS WIRE)--In a margin-based business, resellers are all too familiar with the promise of great margins from manufacturers, to only then have them fall flat due to competitive pressures. Certeon recognized this disconnect as an opportunity to not only strengthen relationships with its partners, but ensure premier resellers have a guarantee for any registered Certeon deal. The new partner program is an industry-leading offering that guarantees a 20-40 percent margin, versus the traditional single digit margin delivered by most competitors, for certified resellers selling the company’s aCelera technology.
“The traditional channel model was not designed with the best interest of the resellers in mind, with absolutely no guarantee of earning a decent margin,” said Karl Soderlund, senior vice president, worldwide sales & business development, Certeon. “Certeon worked hand in hand with resellers to revamp our program based on their direct feedback, and we are proud to closely align our goals with their needs. We believe this is a game-changer for the industry, and we’re very pleased to guarantee all of our premier resellers a minimum of 20 percent margin for our aCelera software.”
Another game-changing benefit of the new program is that while a reseller is guaranteed the 20 percent margin, there is potential to earn a margin as high as 40 percent. For example, if a reseller sells the technology at a higher cost, they have the possibility to earn more than the base margin. Once a reseller has signed on as a partner, Certeon will continue to work with them on the discount in order for the reseller to earn the highest margin possible. As another guarantee, if a reseller loses a deal to another Certeon reseller, Certeon still provides a 10 percent margin, safeguarding against a complete loss and serving as another way to show their appreciation to the partner and their investment in Certeon.
“Never before has a manufacturer so thoroughly understood what exactly it takes for a reseller to be successful,” said John Barker, CEO, Versatile Communications. “Certeon not only works with us on the discount of the technology, but guarantees us margins that we’d likely not achieve with other manufacturers. To have a 20 percent margin guarantee on a sale is simply unheard of in this industry. We know the aCelera technology is world-class, but this is just another incentive to sell the solution.”
Certeon partners can manage their participation in the program through a customized partner portal, which provides a central forum to discuss anything related to the company, products and program, and allows partners to manage their sales cycles. The portal allows partners to create and review deal registrations – a necessary step in the sales process to guarantee the margin – and distribute leads to partners. It also serves as a place for partners to request and approve marketing campaigns and activities, and acts as a resource library where sales, marketing and training resources are available to partners on demand. Partners manage their own login credentials and the portal itself is customized for each partner based on criteria such as geography and program level, enabling quick and easy access to materials that will help secure a sale from the beginning all the way through to fruition.
To learn more about Certeon’s partner program, visit http://www.certeon.com/partners/channel_partners.asp.
Certeon is the application performance company. With Certeon, enterprises and cloud providers successfully realize key initiatives including consolidation, virtualization, replication and application SLA’s. Certeon’s aCelera is the only software-based product that is hypervisor agnostic, hardware agnostic and cost effective. aCelera’s ability to provide automated, secure and optimized access to centralized applications at the lowest possible TCO make aCelera a cornerstone of enterprise and cloud provider infrastructures. Additional information about Certeon is available at www.certeon.com.