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PROMOTING SOCIAL CHANGE THROUGH MUSIC COMES ALIVE AGAIN AT THE WORLD ECONOMIC FORUM IN BRAZIL
During the World Economic Forum on Latin America 2011, the Americas Business Council (ABC*), a nonprofit group that facilitates high-impact projects for change, will host the second annual A Ritmo de Cambio event, an initiative which uses music to educate, heal and create societal change. Led by Emilio Azcarraga, Chairman of Grupo Televisa, the ABC Foundation has partnered with Mark Johnson, the creator of Playing for Change, to showcase Brazil’s cultural richness by uniting over 35 artists from diverse musical backgrounds to record a song with a social purpose. This year the featured song is “Satchita,” a song that will be included together with “Una Canción por Colombia” (“La Tierra del Olvido”) in the second album of Playing for Change’s “Songs Around the World.”
The song will be unveiled during the “Carioca Night” event, an evening co-hosted by the Government of the State of Rio de Janeiro and APEX. This event will give the World Economic Forum attendees a glimpse of Rio de Janeiro’s vibrant culture, music and food, building on why the city has been chosen to host the 2014 World Cup and the 2016 Olympic Games.
The festivities in Brazil are a continuation of the A Ritmo de Cambio project launched last year at the World Economic Forum in Cartagena, Colombia. The ABC* Foundation harnessed the energy of the song and concert to invite the business sector to engage in a partnership to support the culture traditions of Palenque, a town visited during the recording of “Una Canción por Colombia.” In Brazil, A Ritmo de Cambio will promote the work of Afro Reggae, a music and culture group that harness the ingenuity and creativity of their communities to provide positive alternatives for young people in Brazil’s favelas.
“We are delighted to continue our work with A Ritmo de Cambio in Brazil,” said Azcarraga. “Like other ABC* initiatives, we hope it serves as a catalyst for positive social change. Being part of this talented and committed group of people who truly believe in the healing power of music is extremely gratifying.”
The A Ritmo de Cambio project’s objective is to further foster music as a tool for social betterment, in an expansion of Playing for Change’s breakthrough concept. By mobilizing artists in various Latin American countries and the U.S. Hispanic community, artists can showcase their best musical talent in a unifying example of cultural solidarity. The project, which aims to touch eight more communities across the region, will be featured during an Interactive Lunch Session on Thursday, April 28th titled “Social Impact through Culture” at the World Economic Forum. During this session, a panel of experts will discuss how cultural initiatives can transform communities, unite people and generate income. A Ritmo de Cambio will be showcased as one of these initiatives, focusing on the power of music to unite people and transform lives.
Guillermo Romo, ABC* Co-Chairman and World Economic Forum Young Global Leader, will be introducing the A Ritmo de Cambio concert scheduled for 10:00 p.m. which will feature performances and appearances by celebrities including Fernanda Abreu, Sandra de Sá, El Niño Josele, and Ilo Ferreira.
The culmination of the A Ritmo de Cambio project will be a 10-song compilation album and concert tentatively planned for late 2014 in Miami, Fla., bringing together musicians from each country for a multicultural reunion to display the magnificence of Latin America’s musical heritage.
“It’s a truly magical experience to work with such high caliber people who share my belief that music can help heal the world,” said Mark Johnson, Playing for Change Founder.
The ABC* Foundation brings together emerging leaders from the Americas and distinguished, thought-provoking figures from around the world to work on creative and long lasting solutions to the most pressing issues in the Americas.
To stream the video file of “Satchita” go to http://www.arrobanews.com/abc. To download background documents and high-resolution photos from the ABC online newsroom, please visit: http://www.arrobanews.com/abc.
About Americas Business Council
The Americas Business Council is a nonprofit organization that provides a platform for Latin America’s emerging leaders to use their influence, networks, and resources to bring about lasting positive change in their organizations and communities, and across the Americas.
ABC was founded by leaders of Latin American media and business who desire to create a stronger culture of philanthropic engagement among emerging leaders in the Americas. The Co-Chairmen of the foundation are: Emilio Azcarraga, Chairman and CEO of Grupo Televisa, Guillermo Romo, President and founder of Grupo Mega, Angelica Fuentes, CEO of Omnilife and Jorge Vergara, President and founder of Omnilife who also owns ‘Las Chivas’ soccer team.
Since its founding in 2007, ABC has hosted a diverse group of world leaders at its forums, including Al Gore, Mikhail Gorbachev, Desmond Tutu and Jean Michel Cousteau.
About Playing for Change
Playing for Change is a multimedia music project created by producer and sound engineer Mark Johnson with his Timeless Media Group and the Concord Music Group that seeks to bring together musicians from around the world. Playing For Change also created a separate non-profit organization called the Playing For Change Foundation which builds music schools for children around the world.