MIAMI--(BUSINESS WIRE)--Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced the national launch of Club de Noveleras, the network’s official telenovela fan club, in partnership with L’Oreal USA. This initiative is the first-ever for both companies of its scope and scale. Beginning today, fans can access Club de Noveleras information at www.clubdenoveleras.com.
In addition to its new online home, the program extends to where Club de Noveleras first began - in Telemundo’s local market communities. There will be 10 in-market large scale Club de Noveleras talent tours in 2011, featuring two events per market in Chicago, Los Angeles, Miami, New York and Houston. The first event took place yesterday in Houston on Sunday, March 27, featuring cast members from “Aurora,” the network’s 8 p.m. EDT telenovela. Fans will be able to get up close and personal with their favorite Telemundo novela stars in events designed especially for Club de Noveleras members and novela fans in general. While there, members can also get hair and make-up touch ups with the latest Maybelline and Garnier products and go home with the latest in sample products.
“This integrated program transforms viewership into relationship while connecting L’Oreal USA’s brands like L’Oreal Paris, Maybelline and Garnier, to their target consumers in an experiential and unique way,” said Jacqueline Hernández, Chief Operating Officer, Telemundo. “Consumers will be able to join an online community where they can interact with each other and with their favorite telenovela stars, while also finding rich beauty content including a brand new dedicated beauty blog.”
“This is the first time that several L’Oreal USA brands and divisions have come together to celebrate the beauty of the Hispanic community,” stated Marc Speichert, Chief Marketing Officer, L’Oréal USA . “L’Oreal USA has a profile of beauty products that fit the need of every US Hispanic consumer. Through this partnership with Telemundo, we will create the first Hispanic community that allows users to engage with their favorite Telenovela stars, connect with others about beauty while earning rewards and free gifts for participating in this ultimate Hispanic beauty destination.”
Passionate and dedicated telenovela fans have the opportunity to become a member of the Club de Noveleras’ loyalty program, a first for Telemundo. Registration is free, and membership provides subscribers with opportunities to earn points and later redeem them to win prizes, Telemundo brand premiums and various products from across L’Oreal USA’s beauty portfolio. Telenovela fans will be able to interact with other fans on social media sites such as Facebook and Twitter, see exclusive telenovela content available only to Club de Noveleras members and learn beauty tips and all about the latest trends in makeup and hair care from prominent beauty blogger Johanna Torres.
Telemundo’s recently launched social media unit, Social@Telemundo, will also play an integral role in the program. A dedicated beauty blogger, Johanna Torres, former Editor-in-Chief of Siempre Mujer, will engage the community, providing beauty tips and hosting polls about a range of beauty topics. In addition, the program will be cross-promoted across all NBCU platforms.
The site will also serve as an insights vehicle with a daily panel that will provide L’Oreal USA with key information on what Club de Noveleras members are looking for in their beauty regimes.
About Telemundo:
Telemundo Communications Group, LLC & Subsidiaries (“Telemundo”), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo Internacional, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
About L’Oreal USA:
L'Oréal USA, headquartered in New York City, with 2010 sales of over $4.7 billion, is a wholly-owned subsidiary of L'Oréal SA, the world’s leading beauty company. In addition to corporate headquarters in New York, L'Oréal USA has Research and Development, Manufacturing and Distribution facilities across seven states in the U.S., including New Jersey, Kentucky, Arkansas, Illinois, Ohio, and Texas. Between L’Oréal USA and all of its subsidiaries, there are over 9,000 employees.
L'Oréal's impressive portfolio of brands includes Lancôme, Giorgio Armani, Yves Saint Laurent Beauté, Viktor & Rolf, Diesel, Cacharel, L'Oréal Paris, Garnier, Vichy, La Roche-Posay, L'Oréal Professionnel, Kérastase and Shu Uemura Art of Hair. The U.S. is the base for the product development, international marketing and advertising for L'Oréal’s twelve American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl’s Since 1851, Ralph Lauren Fragrances, Essie Cosmetics, Redken 5th Avenue NYC, Matrix, Logics, Mizani, Pureology, SkinCeuticals and Dermablend. For more information on our brands visit www.lorealusa.com.