NEW YORK--(BUSINESS WIRE)--As yet further indication of its commitment to privacy, enterprise-class DSP MediaMath has chosen Evidon as its preferred provider of compliance services for management of the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA). The agreement brings Evidon’s Assurance Platform – Evidon InForm – to MediaMath’s TerminalOne® to simplify and speed compliance with OBA principles.
Evidon InForm enables simple and scalable implementation of the Advertising Option Icon into display ads and Web sites, and gives consumers access to and control over how information is collected and used – while providing the option of opting out altogether.
“MediaMath has and continues to far exceed the industry standards for self-regulation and this partnership is deeper indication of our unwavering commitment to protecting consumer privacy,” said Tom Craig, MediaMath’s chief privacy officer. “Evidon’s platform gives our clients an additional crucial element in the privacy value chain – compliance with the industry’s latest privacy guidelines – and because our clients take privacy seriously, we take it seriously too.”
Evidon is the first company designated by the DAA as an approved provider of compliance services for the Self-Regulatory Principles for OBA. This includes the ability to deliver the Advertising Option icon on behalf of companies that are participating in the self-regulatory program. The company’s Assurance Platform is operating at scale, delivering the Advertising Option Icon and corresponding notice in more than five billion monthly advertising impressions for leading brands.
“MediaMath’s decision to work with Evidon reinforces its understanding of the importance of transparency and trust,” said Scott Meyer, founder and CEO of Evidon. “DSPs are one of the fastest growing segments of the interactive media industry and having these companies advocate for industry self-regulation is a major coup for advancing the cause and preserving industry growth.”
Evidon is the leading technology company enabling online advertising transparency, in no small part through its leadership role in the Open Data Partnership (ODP). An alliance of online behavioral advertising companies, the ODP gives consumers access to and control over the information those companies have collected about their interests directly from an ad impression or publisher site that uses Evidon’s platform.
Selected by the Digital Advertising Alliance to power its online behavioral advertising self-regulatory program, Evidon (formerly Better Advertising) enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard way of providing evidence of compliance with industry guidelines, and consumers more transparency into and control over how their information is used online. By empowering consumers and earning their trust, businesses build their brands, participate in OBA with confidence and generate results. For more information, please visit: www.evidon.com.
Headquartered in New York City with offices in Los Angeles, Chicago, Boston, Washington, DC in the US, and in both Canada and the UK serving EMEA, MediaMath was founded in 2007 by a seasoned team of entrepreneurs, marketers, technologists and quants. The company’s industry-leading TerminalOne® platform is the first and only enterprise-class DSP – providing an unmatched combination of supply, data, analytics, workflow automation and optimization to return focus to marketing strategy rather than media execution. MediaMath drives breakthrough results for dozens of agencies representing the world’s leading brands – including units within all 7 global agency holding companies – on thousands of worldwide campaigns. For more information visit http://www.mediamath.com/.